J. Sperling Reich, Author at Celluloid Junkie - Page 42 of 65

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Google's Comparison of 2012 Box Office Index and Film-Related Search Index

Dissecting Google’s Box Office Prediction Study

Predicting box office receipts for a motion picture release, whether for opening weekend or an entire theatrical run, is anything but an exact science. Leave it to the good folks at Google, those lords of the algorithm, to rely on math rather than fuzzy logic when coming up with a better formula for…

Can Social Media Service Vine Help Market Content?

After officially launching this past January, Twitter's new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram, the photo sharing mobile app which formerly reign…

New Yorker Movie Franchise Profitability Infographic

New Yorker Magazine Measures Movie Franchise Profitability

Take a look at the release schedule this summer and you might begin to notice a trend; “Hangover III”, “Iron Man 3”, “Star Trek Into Darkness”, “Monsters University”, “Grown Ups 2”, “Despicable Me 2” “RED 2”, etc. Th…

2013 Cannes Film Festival Marquee

Cannes Film Festival Brings China Into Focus

Maybe the Hollywood trade papers were in need of something to write about in the first few days of this year’s Cannes Film Festival. Possibly they were just looking for a way to mention China in story, since the country, now the world’s second largest box office generator, seems to be th…

New York Times Lincoln Trailer Timeline

New York Times and NPR Dissect Movie Trailers

As part of their coverage of this year’s Academy Awards, the New York Times has published an interesting (and technologically slick) interactive graphic that details how scenes from a film are used in their accompanying trailers. The Times examines five of the nine Oscar nominees for Best Pict…

Lincoln Tribute Poster

AMPAS and BAFTA Get On The Tribute Poster Bandwagon

Ever since they first started appearing back in the mid-2000’s, I’ve been a big fan of what has come to be known as “tribute posters”. The trend seems to have been started by the Mondo Gallery in Austin Texas, a subsidiary of Alamo Drafthouse, the independent spirited cinema…

Focus Finds Unique Way To Prop Up Marketing For “Anna Karenina”

Thirteen years ago I attended a press junket for the film “Anna and the King” and was given what turned out to be a very special gift. Directed by Andy Tennant, the film is set in Siam during the 1860s and tells the story of how King Mongkut (played by Chow Yun-Fat) falls in loveRead Mor…

Rise of the Guardians in Barco Auro 11.1

Dreamworks Animation and Barco Pact For 3D Audio

As one of the early and most vocal advocates for digital 3D, it should come as no surprise that Jeffrey Katzenberg is also interested in adding dimension to audio soundtracks. On Thursday Katzenberg, the head of Dreamworks Animation, was on hand at a press event in Los Angeles to announce an agreeme…

Hurricane Sandy

Can Movie Theatres Be Used As Emergency Storm Shelters?

What has been dubbed Superstorm Sandy will go down in history as one of the most devastating weather events in United States history. Arguably the most destructive storm since Hurricane Katrina in 2005, it has left dozens dead, thousands homeless and millions of residents in New York and New Jersey…

Man Booker Prize Makes Its Big Screen Debut

[youtube width=”560″ height=”315″]http://youtu.be/T84ahPgVOJQ[/youtube] The Man Booker Prize for Fiction and Picturehouse Entertainment are teaming up on what seems to be a novel idea (pun intended). Literally (additional pun intended). Picturehouse will broadcast readings fr…