J. Sperling Reich, Author at Celluloid Junkie - Page 40 of 64

By sperling

China, Japan and South Korea

Homegrown Movies Help Asian Box Office Surge To Record Levels

I wonder if senior management at the big three Detroit automakers during the late 1970s and early 1980s experienced the same sense of pending anxiety that many Hollywood studio executives must presently feel. You see, as the media and certain members of the industry spent this past summer lamenting…

Fox Comes Up Blank For “Book Thief” Advertisement

If you happened to pick up today’s print issue of the New York Times you may have been thrown by what looked like a printing error; pages 9 and 10 of the main A section were blank. These were not, however, pages that slipped past the printing press untouched. Rather the blank pages were purpos…

Regal Hopes To Revive “Machete Kills” With Deep Discounting

When “Machete Kills” opened in North America on October 11th, more than a few media outlets took the easy route when reporting its disappointing box office returns by referring to the film as “DOA” (as in dead on arrival). After witnessing the disappointing debut of “Ma…

Cineplex SuperTicket

Movie Tickets and Digital Downloads Prove To Be An Ideal Bundle

Over this past summer Cineplex, Inc., Canada’s largest exhibitor commanding 78% of the market, experimented with a new product offering it has dubbed SuperTicket. It seems to be a great idea for all involved. The concept behind the product is simple; sell a ticket for a film’s theatrical…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…

RealD In Russia

RealD Gets Bigger In Russia With Two New Deals

With more than 23,000 movie screens using its 3D cinema technology in 74 countries around the globe, there is little debate over RealD’s market penetration. Yet it seems there are still territories where the company can grow its market share, especially in China and Russia. That said, Russian…

Honda Extends Project Drive-In Campaign Due To Enormous Response

[youtube width=”575″ height=”431″]http://www.youtube.com/watch?v=LiKS6k6LOvw[/youtube] Here is a follow up to our story back in early-September about Honda’s Project Drive-In Campaign which was launched this past summer. What began as a way to help five of the roughly 150 out…

AMC Federal Employee Popcorn Promotion

AMC Theatres Offers Federal Employees Free Popcorn

Coming up with some unique angle on AMC Theatres free popcorn deal for federal employees is nearly impossible. Over the last 24-hours apparently every media outlet worth their salt (pun intended) must have been required to write nearly identical pieces on the cinema chain’s altruistic announce…

Regal Cloudy With A Chance of Meatballs Download Promotion

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’r…

Salinger Movie Poster

D-Cinema Makes Recutting Current Releases Like “Sallinger” A Reality

We may look back at this past week as a noteworthy milestone in the motion picture business due to something that rarely, if ever, happens; a film already playing in theatres was significantly recut and re-distributed. The few media outlets that made hay over the occurrence focused mostly on the wha…