J. Sperling Reich, Author at Celluloid Junkie - Page 36 of 64

By sperling

Volkswagen Public Service Ad Makes Impact In Cinemas

[youtube width=”560” height=”315”]http://www.youtube.com/watch?v=JHixeIr_6BM[/youtube] Please Note: To experience the full intent of the advertisement being discussed, it is advised to watch the spot, embedded above, before reading this post. These days for an advertising campaign to be considered a…

2014 Cannes Film Festival

The Cannes Film Festival Overcomes Its Digital Dilemma

As the 67th annual Cannes Film Festival came to a close last week, artistic director Thierry Fremaux scheduled a last minute press conference so that journalists from around the world could speak with filmmaker Quentin Tarantino. The director was visiting the festival for a 20th anniversary screenin…

“Gravity” Takes Off At 15th Annual Golden Trailer Awards

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=C4pcg7bXgmU[/youtube] In an industry that loves to award itself with never-ending accolades it should come as no surprise that there is a trophy for those who produce the trailers used to market new releases. Ev…

Eva Green Sin City Poster

“Sin City” Poster Too Graphic For MPAA’s Advertising Administration

Every so often an incident occurs that serves to remind us just how many tasks need to be completed in the workflow leading up to the release of a motion picture. Tasks such as running your marketing material past the proper trade groups for approval. Yesterday I took note that my never-ending Twitt…

Maleficent Regal Entertainment

Exhibitors Pin Their Hopes On Promotional Giveaways For Disney’s “Maleficent”

If Disney’s “Maleficent” fails to generate box office returns when it opens on May 29th it certainly won’t be due to a lack of marketing campaigns touting promotional giveaways. At least that’s the case in North America where the studio has partnered with two of the wor…

Why Arts Alliance Media Sold Its Content Services Business

Last week the digital cinema market continued its predicted consolidation when Arts Alliance Media (AAM), the London based cinema integrator and software developer, sold off its content services business to Motion Picture Solutions (MPS). Founded by managing director Ian Thomas and also based in Lon…

My Old Classmate Poster

Enlight Pictures Casts A Wide Net To Promote “My Old Classmate”

If you were to look at the worldwide box office for this past weekend – and given how “international” receipts account for a majority of a film’s gross, why would you look at anything else – in the number five spot you’d find a release titled “My Old Classmate” which earned U…

“Shatner’s World” Takes Multi-Channel Approach To Marketing Alternative Content

Earlier today while posting a link to to Twitter promoting our piece on Nikki Rocco’s retirement from Universal Pictures, I spotted a tweet from Regal Cinemas in my timeline that provides a great example of alternative content marketing. Specifically, it provides an illustration of how event m…

Nikki Rocco

Why We’ll Miss Nikki Rocco When She Retires As Universal’s Head of Distribution

Arriving at McCarran International Airport in Las Vegas for my return flight from CinemaCon last month I was greeted at the gate by a potpourri of industry professionals, as was to be expected. There were engineers and sales reps from manufactures such as QSC and Volfoni, studio distribution executi…

John Rubey

Fathom Events New CEO John Rubey Provides Both Experience and Leadership

When National CineMedia (NCM) spun off its alternative content division, NCM Fathom Events, into a completely separate business entity at the end of 2013, it did not identify a chief executive officer for the newly formed company. Kurt Hall, the chairman and CEO of NCM, stayed with the cinema advert…