• Concessions & Dining

AMC Launches All-New Line of Microwave and Ready-to-Eat Popcorn

AMC Entertainment announced it is collaborating with big box retailer Walmart on an exclusive launch of AMC’s all new lines of microwave and ready-to-eat popcorn items, named AMC Perfectly Popcorn, in hundreds of Walmart locations around the United States. The launch is set for 11 March so that AMC Perfectly Popcorn varieties will be available just in time for the Academy Awards, which airs on 12 March.

AMC’s Popcorn line includes six total new items, including three flavor varieties of microwave popcorn and popped popcorn: Classic Butter, Extra Butter, and Lightly Salted. The microwave Extra Butter variety comes with buttery topping packets, allowing consumers to replicate that ultimate movie theatre experience of adding even more butter flavor to their popcorn.

The microwave popcorn varieties available at Walmart are expected to retail for USD $4.98, plus tax, for a 6-count package. The ready-to-eat popcorn varieties, available in a 4.2 – 5.2 oz bag, are expected to retail for USD $3.98. Following the exclusive launch at Walmart locations this spring, AMC anticipates broader distribution channels for its new line of microwave and ready-to-eat popcorn later this year.

Source : Celluloid Junkie