James Gardiner, Author at Celluloid Junkie

By JamesGardiner

Google Trends predicts Christmas Box Office winners

Data has never been more important to cinema operators. Many large cinema chains trumpet how they are using analysis of data about their patrons to achieve better results. Smaller cinemas have been left behind as collecting and making sense of this data is expensive and nontrivial. Google Trends is…

CJ Analysis: By the Numbers, What We Can Expect for Cinema Attendance After Vaccinations

It’s a difficult time for cinema owners. From large cinemas to small, there has been very little good news. As cinema owners, we all know it’s bad. Why tell you what you already know? Even so, in the same way we need health experts’ input into how the COVID crisis is going to affec…

CineTechGeek

CineTechGeek Video Blog Coverage of CinemaCon 2016 Now Online

CineTechGook James Gardiner shares his insights form CinemaCon and NAB in his latest round of video blog posts that explain the latest cinema tech trends.

Creative Intent by Richard Atkins

NAB 2015: Where Does Creative Intent Fit Into the Digital Landscape?

In a presentation at NAB’s Summit on Cinema, Robert Atkins of Dolby Laboratories’ Applied Vision Science Group showed a slide that was on the lips of everyone who saw it. As depicted above, the formula Atkins presented is an attempt to help understand the problem of utilising wider colour volu…

NAB Technology Summit on Cinema

NAB 2015: Do We Need A Digital Cinema Initiatives Specification Version 2.0?

This year at the Technology Summit on Cinema, held during the annual National Association of Broadcasters (NAB) convention, there was a turn away from the now of digital transition to the future of what might come next. As the bulk of the world’s movie screens have been converted from film to digita…

CJ Coverage at NAB and CinemaCon

NAB and CinemaCon are upon us. I am happy to announce that I will be covering them for CJ as well as CineTechGeek video-blog. This year at NAB I have a theme. “Emerging SMPTE standards and how they will be effecting Cinema Production”. Then onto CinemaCon where it is all about Laser and how itRead M…

NEC laser projector

Laser, the Next Big Digital Transition as the Xenon Lamp Fades Away

This year (2015) is definitively the year the world became completely digital as Sundance Film Festival announced that not one film shown was on celluloid-film. Most of the major markets are now completely digital. If you listen carefully, you can hear tens of thousands of cinema owners letting out…

Op-Ed: High Frame Rate (HFR) – A New Era in Cinema (Guest Column)

This article will look at how high frame rate (HFR) may effect cinema exhibition and why it is a very important development. HFR or “High Frame Rate” is a term that came into common use because of the introduction of 48-3D (96fps) and 60-3D (120fps) presentations to improve 3D by making fast moving…

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