To celebrate two of India’s greatest passions – movies and food – the country’s leading multiplex chain, INOX Leisure Ltd (INOX) published its first ever “Cinema Food Report” detailing the food consumption habits of 70 million Indian moviegoers at the cinema chains theatres during 2022. The report brings out some extremely interesting insights and trends drawn from the food and beverage choices of cinephiles who visited 167 INOX cinemas located in 74 cities throughout India.
The Cinema Food Report was unveiled at the Food for Thought Fest at GMR Aerocity, New Delhi on 17th December 2022 by Sh Uday Mahurkar, Information Commissioner, Government of India. INOX offers its consumers, a vast array of thoughtfully curated food choices that go well beyond popcorn, though the company sold 863 tons of the world’s favorite movie theatre treat last year. The exhibitor also served 1.94 million samosas and 1.1 million dim-sums. And it turns out moviegoers at INOX are just as apt to drink Coca-Cola (to the tune of 3.8 million litres) as they are to slurp tea and coffee (2 million cups).
Alok Tandon, CEO, INOX Leisure Ltd is hoping the study can help the company refine its F&B menus. “The Cinema Food Report brings forth, some useful comprehensions, that will help us to serve our guests better,” he said. “These interesting observations, also depict the depth and breadth of our menu choices, and the level of efforts put in by our teams across India, to delight our patrons. With constant innovations, re-engineering of offerings and a strong intent to serve and delight, we have been taking our food story to newer heights, and this Report is just the right testimony to that.”