• Technology

CINITY Cinema System Debuts In Europe In Time for Avatar Sequel

Avatar: The Way of Water - Cinity

A trio of European cinemas has installed the CINITY Cinema System allowing moviegoers to see “Avatar: The Way of Water” with extra clarity and dynamic range. For those unfamiliar the new technology, the system was developed over a three-year period by CINITY, in collaboration with Christie. Its claim to fame is the way it blends 4K, 3D, high brightness, high frame rate, high dynamic range, and wide color gamut for an eye-popping display, while paring its images with immersive sound.

You’re in luck if you happen to live near Cineplex Cinema in Aachen, Germany, Arena Cinema in Zurich, Switzerland, and the Arena Cinema in Geneva, Switzerland, which all now have the CINITY Cinema System installed, allowing European audiences the chance to experience what the technology has to offer for the first time.

“It’s amazing to see the CINITY Cinema System reach European shores, marking another stage in the progression of this exciting cinema technology,” said Adil Zerouali, senior sales director for cinema, Christie. “We are honored to be involved with CINITY in developing the latest technologies to drive performance ever higher, as we work together to continue to push the boundaries of theatrical presentation and audience engagement… I’m looking forward to hearing the feedback from European audiences.”

Source : Celluloid Junkie