Daily Cinema Digest – Monday 14 April 2014 ...two First Nations communities in Saskatchewan. LINK Advertising China: Wanda has tied up with coca Cola and Fifa for the promotion of the World Cup. No word on whether it...
Audience Entertainment Is Helping Moviegoers Become A Part of the Story ...you’re talking to the Coca-Cola’s and the Disney’s of the world, they don’t let anybody do the content but themselves. We turn it interactive. So there’s a fee for that....
UK Cinemas Are High Profile Targets For Anti-Sugar Campaigns ...A 200 gram box of toffee popcorn at Cineworld comes in at 840 calories and 121 grams of sugar, equivalent to about 30 teaspoons. Adding a 32oz Coca Cola carries...
Daily Cinema Digest – Thursday 13 March 2014 ...of a short period-style drama, noisily slurping their Cokes and munching on popcorn, in a promotional stunt for Coca-Cola. Creative agency Saatchi & Saatchi Denmark came up with the concept...
Cinema’s Dangerous Addiction to Sodas ...who has attended CinemaCon knows that Coca Cola has by far the biggest stand ion the trade show space. The Coca-Cola Company also sponsors the final night’s Annual CinemaCon Big...
Cinema Expo Thoughts: Frank de Neeve of Cineserver ...with only blockbusters, Coca Cola sponsored seminars, etc. The trade show only being open a few hours a day as otherwise people might miss ‘important’ Hollywood films There was not...
Dreamworks’ 3D Super Bowl Stunt Gets Mixed Reviews ...it’s product. Coca-Cola, a perennial Super Bowl advertiser had a huge hit with it’s spot featuring hall-of-famer Mean Joe Green in 1979. Beer commercials, such as Budweiser’s “True” spots, have...
Kids urinating in cinema – problem in Dubai ...cola and popcorn. You know it makes sense. (NB: As far as we know, the children in the picture above are not, nor have they ever relieved themselves in a...