Why eSport Is The Next Major Cinema Trend ...no regular sporting celebrity has ever been able to do. American Express & Coca Cola Coca Cola and American Express are both major eSports sponsors, giving further legitimacy to the...
CinemaCon: The True Value Proposition of a Cinema-Goer: It’s Time to Cultivate a Lifetime of Support ...value over time, because it is a chance to develop their love for business. Now is the time. From CinemaExpo Amsterdam study in 2006 to Coca Cola 2014 study in...
CJ @ CinemaCon: Q&A Interview With NAC’s Dan Borschke ...from NATO and legal counsel from Coca Cola. The session will be facilitated by NAC Government Relations Committee Chair Don Lear of The Hershey Company and we envision many of...
China Cinema Digest – Thursday 26 March 2015 ...are emerging, businesses with a keen sense of smell for fashion have launched a variety of promotions, popcorn, cola and other food consumption outside the original books the movies were...
Daily Cinema Digest – Wednesday 18 March 2015 ...the Coca Cola-sponsored League of Legends tournament finale. More details on the eSports Cinema website. The Electronic Sports League and live event broadcaster BY Experience announced plans Tuesday to bring...
Daily Cinema Digest – Wednesday 17 February 2015 ...last places of entertainment in the valley now should soon be history. The next opportunity for a lovely evening with popcorn and cola before the big screen there again until...
Daily Cinema Digest – Monday 19 January 2015 ...in Germany? You want to make a very special movie night. In the closed circles, with popcorn, cola – and with vinyl, leather and lots of bare skin! Fans of...
CJ@CineAsia Coca Cola Presentation Brian Chau, Customer Leadership and Operations Director for Coca-Cola Pacific is on immediately after Larry. [No break for lunch – I’m sipping my Coke Zero and thinking that these seminars...
CJ@CineAsia – CineAsia University NAC: Building the Experience ...future and how the bar has changed. “In the 1960s and 50s Coca Cola and popcorn was enough, but that’s not sufficient today.” Today is Session 3&4. “We started yesterday’s...
Daily Cinema Digest – Friday 7 November 2014 ...by Coca-Cola’s in-house agency and produced by ESP Films. The film is a video representation of an activation done in a multiplex where Coca-Cola wanted to tell its consumers that...