Exhibitors in the United States have a way to do their part to aid Ukrainians affected by the ongoing Russian invasion of their country. Starting 18 March, select cinema operators will be showing Oles Sanin’s 2014 feature “The Guide” with proceeds from ticket sales and additional donations going to benefit to a special Ukraine Relief Fund that is being managed by Human & Civil Rights Organizations of America.
“The Guide,” was Ukraine’s entry for Best Foreign Language Film at the the 87th Academy Awards. It tells a story set in the 1930’s when the Soviet government implemented a series of policies that led to what became known as the “Terror Famine” in which millions of Ukrainians perished. Sanin, who is currently locked down in Kyiv, Ukraine has provided an introduction which will now play before the film.
The number of companies coming together to pull off the charitable initiative is impressive; Falling Forward Films is handling distribution, Digital Cinema Distribution Coalition will be delivering the film by satellite and PaperAirplane Media will provide the marketing assets and necessary support materials. All are providing their services at no cost.