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New Report Highlights Cinemas’ Cultural, Social, and Economic Impact in Europe

Box Office and Beyond Report - International Union of Cinemas (UNIC), International Confederation of Arthouse Cinemas (CICAE), and Europa Cinemas

The International Union of Cinemas (UNIC), International Confederation of Arthouse Cinemas (CICAE), and Europa Cinemas have jointly released a comprehensive report titled “Box Office and Beyond: the cultural, social and economic impact of cinema.” Authored by Omdia, the report underscores the crucial role cinemas play in promoting diverse films and perspectives, supporting local communities, and fostering social connectedness, emphasizing the irreplaceable experience of movie theatres offer. The report also aims to inform new members of the European Parliament, elected last weekend, by acting as a resource for political decision-makers.

The report details how cinemas remain a central cultural and social activity across Europe, driving community engagement and supporting the film ecosystem. With approximately 40,000 screens in 12,300 cinemas employing nearly 100,000 people in major European countries, cinemas are a significant part of the media economy. Fatima Djoumer, CEO of Europa Cinemas, highlighted the resilience and innovation within the post-COVID exhibition sector, stating, “Cinemas are more vibrant than ever! They play a key role in the circulation of European films and the discovery of new directors and talents. Innovation is at the heart of what exhibitors do.”

Laura Houlgatte, CEO of UNIC, emphasized the unique qualities of European cinemas, from multiplexes to single screens and municipal to independent cinemas, noting their role as cherished community hubs and economic drivers. Dr. Christian Bräuer, President of CICAE, reiterated the importance of mission-driven cinemas for cultural diversity and the health of the audiovisual ecosystem, stating, “They are crucial economic, cultural, and social hubs essential for preserving our rich cultural heritage, promoting local talent, and supporting the creative economy.” The report calls for continued support from political leaders to ensure cinemas can continue to bring great stories to the Big Screen and create magical memories for audiences.

Source : International Union of Cinemas (UNIC)