It is customary before any cinema industry trade show for companies within the space to make a flurry of announcements to be made about commercial activity, hirings and promotions. This year’s CineEurope is proving no exception, as the announcement from Kinepolis about their deployment of EIKONA Cinema Solutions’s software demonstrates.

On the personnel front Vista Group promoted two longtime senior executives; Sarah Lewthwaite and Matthew Liebmann. Lewthwaite has been promoted to Chief Executive of Movio, Vista’s data driven movie marketing company. She has been with the company since 2014. Meanwhile, current Movio Chief Operating Officer, Matthew Liebmann, will move into the newly-created role of Chief Innovation and Data Officer for Vista Group, based in Auckland, New Zealand.