To mark the opening of its first multiplex in Surat, India, and its sixth in the state of Gujurat, Miraj Cinemas highlighted ambitious plans to expand its current 178 screen, 58 location footprint to 300 throughout the country by the company’s 2024 fiscal year. By March of 2023 Miraj will already surpass 200 screens.
The announcement was made on 17 February, most likely timed to the merger date of India’s two largest multiplex operators, PVR and INOX into PVR-INOX. The new chain will operate 1,625 screens across 350 properties. Miraj is aiming to grow its circuit in cities such as Chennai, Jamshedpur, Indore and Jodhpur among others.
As for its cinema in Surat, Miraj took design cues from the city itself, which is known for its diamond industry. The lobby of the five screen theatre features a diamond-shaped chandelier. Moviegoers looking for complete one-stop night out can dine on made-to-order restaurant food at the exhibitor’s culinary concept, Chef Corner.