Disney’s D23 fan event may have been staged for the faithful, but exhibitors should have been taking notes. Over the course of its entertainment showcase in Anaheim, the studio effectively laid out a theatrical roadmap stretching from this December’s “Avengers: Doomsday” all the way to “Coco 2” in November 2029.
In between is the kind of release pipeline cinema operators have spent the past several years asking studios to provide. “Star Wars: Starfighter,” “The Bluey Movie” and “Frozen 3” arrive in 2027, followed in 2028 by “Tangled,” “X-Men,” “Lilo & Stitch 2” and “Incredibles 3.” Disney also has Pixar’s original “Ghost Market” and Walt Disney Animation’s “Clay” on the calendar, while “Zootopia 3” is already in early development.
Yes, the slate is heavy on sequels, remakes and familiar intellectual property. No one is likely to confuse Disney’s strategy with an outbreak of reckless originality. Then again, D23 is hardly the place to spend valuable stage time touting original films to fans who came to celebrate characters they already know. From an exhibition standpoint, however, the larger point may be visibility. Disney repeatedly described many of these films as releasing “exclusively in theatres.”
That visibility is especially notable in 2028. Disney currently has “Tangled” set for March 31, “X-Men” for May 5, “Lilo & Stitch 2” for May 26 and “Incredibles 3” for June 16, before even accounting for the rest of its theatrical calendar.
For theatre owners trying to plan capital investments, premium screen allocations and marketing calendars, three years of reasonably identifiable product is not a bad thing to have.
D23 is designed to make Disney fans excited about what comes next. This year it also gave exhibitors something they have wanted for quite some time: a clearer look at what will be coming through their doors.