In Brazil, Cinemark has introduced its latest loyalty program, Cinemark Club Black, offering subscribers exclusive benefits and advantages. For a monthly fee of BRL 35.90 (USD $7.30), members receive two tickets per month for 2D, 3D or XD screenings, valid for any showtime on any day of the week. The program also includes a medium popcorn and soda combo during the customer’s birthday month, up to a 20% discount on selected snacks, and exclusive gifts.
Subscribers can earn points for every BRL R$1 spent, which can then be exchanged for items or collectibles at the concession stand. Cinemark Club Black provides an additional subscriber tier to complement the exhibitor’s existing programs, Cinemark Club and Meu Cinemark, which also have a points exchange system, but differ in benefits.
Cinemark is one of Brazil’s largest cinema chains, representing around 30% of the national exhibition market, with 623 screens in 85 complexes throughout 47 cities in 15 states.