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IMAX Finding Big Success in Asia-Pacific Region

IMAX's Chinese New Year slate of Chinese local language films delivered $61.3 million in box office receipts over the full 26-day holiday

Two announcements this past week from IMAX highlight the gains being made by the premium large format pioneer in various Asian-Pacific territories. First IMAX announced that Cinema XXI, Indonesia’s largest movie theatre chain, will open an additional ten IMAX screens throughout the country by 2027. Cinema XXI already operates nine IMAX auditoriums with a tenth set to open. That deal with Cinema XXI would double the size of IMAX’s footprint in Indonesia.

Over in China, IMAX reports that its Chinese New Year slate of local language films delivered USD $61.3 million in box office receipts over the full 26-day holiday. That figure is up 72% over 2022, marking the company’s best-ever box office result for Chinese films during the country’s peak moviegoing period.

The strong result was led by China Film Group’s “The Wandering Earth 2,” which now stands as the IMAX’s highest-grossing local language film of all time with USD $50.4 million on IMAX China screens. That represents for 9% of the film’s overall box office on less than 1% of screens. “The Wandering Earth 2” is also the Company’s third highest grossing release ever in China.

Source : Celluloid Junkie