Top Five Least Marketable Movies In Cannes (Yet To Be Marketed)

“Least marketable movie” doesn’t necessarily mean “worst film.” Far from it: challenging features, whether they be chat-fests or thinly plotted spectacles, usually don’t lend themselves to Instagram-ready campaigns or Twitter-fueled debates. That said, sometimes a challenging film—from proven talents, and…

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a…

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling…

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