60 Days, 150M Visitors, $795m Box Office: How Did Chinese Cinemas Recover So Fast Post COVID-19?
The story began in late January, when all the Chinese New Year new films were pulled and cinemas were ordered to close, due to the outbreak of Covid-19 in China. A year with anticipations for the highest box-office record turned into the lowest in recent years. As many might know, the Chinese New Ye…