Ben Johnson, Author at Celluloid Junkie

By benjohnson

AMC and Alamo Top US Cinema Online Engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in the UK, Australia and the US, in terms of their effective engagement with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s be…

Event Cinema Tops Australia Cinema engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in Australia to determine how effectively the websites interact with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s best use o…

Gruvi audit part 2

Do European Cinemas Make the Most of Digital Strategies? Gruvi Cinemas A.U.D.I.T. Part 2

Welcome to the second analysis of the websites of cinema chains in Europe, where we at Gruvi continue to ask that all important question “How effectively are European cinemas reaching Online audiences?”. In this months episode we will be looking at the cinemas located in smaller European markets. As…

Gruvi cinema audit study cover

Gruvi’s Web A.U.D.I.T. Asks How Effectively Are European Cinemas Reaching Online Audiences?

The Cinema Industry’s Worrying Trend The latest theatrical attendance analysis by the MPAA shows the Key demographics for 18 – 24 and 25 – 39 are all in decline in 2016 relative to their positions in 2012. Declines are also noted in Germany with recent research published by Filmförderung…

Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…

Oculus cinema

Looking Past the Headlights: The Next 10 Years in the Entertainment Industry

This article is re-printed from Medium because we feel it will be of interest to readers of CJ and we believe it deserves a wider audience. Ben Johnson at Gruvi kindly agreed for us to re-publish it here. This article is Part 3 in a series of 3. If you would like to read the firstRead More