London-based Gabriel Swartland has been promoted to Senior Vice President – Client Services at Movio, which specializes in data-driven marketing solutions for the cinema industry. The move follows the appointment of former Chief Client Officer, Sarah Lewthwaite, as Chief Executive in July.

Swartland previously held the position of Regional Director & Vice President for Movio’s Europe, Middle East and Africa territories. In his new role, he will be responsible for all client service regions globally, working alongside exhibitors, distributors and film studios to help them leverage the value in their database and grow revenue streams.

Prior to joining Movio, Swartland directed marketing and communication strategy at Picturehouse Cinemas, helping launch its distribution arm, Picturehouse Entertainment.