Fresh from being named the first woman to serve as the President of the Will Rogers Motion Picture Pioneers Foundation, Heather Morgan has been hired by Alamo Drafthouse Cinema as Chief of Staff & Strategy, a new position which will report to company CEO Shelli Taylor.

Leaving her role as Vice President of Content and Programming at Harkins Theatres, Morgan will now be responsible for “designing and executing key strategic programs to drive the organization forward.” Her new job seems pretty wide-ranging including everything from company culture to working with filmmakers to “reinforcing and redefining the exhibitor’s relationships with distributors.”

“The Alamo Drafthouse brand is synonymous with the type of edgy forward-thinking that drives our industry to new heights and delivers an unapologetically, film-fanatic level experience,” Morgan said of her new job. “I’m absolutely thrilled to be joining this iconic cinematic institution and to be part of their impressive vision for the future.”

Morgan has a PhD in Industrial and Organizational Psychology. Prior to joining Harkins she was Vice President of Studio Partnerships and Film Finance at AMC Theatres.