Netflix will publicly report box office grosses for six upcoming films, a notable change for a company that has historically declined to disclose theatrical revenue even when releasing movies in cinemas.

The titles include “La Bola Negra,” David Fincher’s “The Further Mis-Adventures of Cliff Booth,” Peter Berg’s “Mosquito Bowl,” Danny Boyle’s “Ink,” Greta Gerwig’s “Narnia: The Magician’s Nephew” and the animated “Charlie and the Chocolate Factory.” Several will also receive substantially longer theatrical runs than Netflix has traditionally offered.

The shift comes as Netflix enters a more mature phase of its streaming business. After years of rapid subscriber growth, the company has been looking increasingly to advertising, live events, games and other businesses for additional growth. It stopped reporting quarterly subscriber numbers in 2025, and Wall Street has become considerably less forgiving: Netflix shares have fallen roughly 37% over the past year amid concerns about how the company will sustain its expansion.

That context makes the decision to report box office more interesting. Netflix produces dozens of films each year but can selectively give theatrical releases to titles it believes have the strongest commercial prospects. Successful grosses from a carefully chosen handful of movies would therefore provide not only incremental revenue, but another positive performance metric for investors at a time when the company is under pressure to demonstrate new avenues of growth.

There is an obvious selection bias in that strategy: Netflix gets to choose which films go to cinemas and which theatrical results it asks the market to judge. And strong box office does not necessarily translate into a higher share price. Still, longer theatrical windows combined with publicly disclosed grosses make these releases look considerably more like conventional theatrical engagements — while giving Netflix a new revenue stream and, potentially, a useful new success story for Wall Street.