Miraj Entertainment Ltd. has moved quickly to rebuild its leadership bench following the sudden death of Managing Director Bhuvanesh Mendiratta on June 2, elevating Deepak Adwani to Executive Director and Sameer Munshi to Chief Operating Officer. Mendiratta, who died at 43 after suffering a brain stroke, spent 13 years at Miraj, rising from operations to COO before becoming Managing Director in May 2025. He was widely credited as a principal architect of the chain’s growth to 235 screens and its role in shaping India’s modern multiplex experience.
Losing a Managing Director mid-flight is the kind of scenario every exhibition chain plans for on paper and dreads in practice. Miraj’s decision to promote from within suggests it is prioritizing continuity. Adwani, elevated from Vice President – P&L on June 19, is a 14-year company veteran with two decades in exhibition. He steps in already fluent in Miraj’s operating playbook rather than as an outsider learning the circuit while trying to lead it.
Miraj deepened the bench again on July 22 by promoting Munshi from Vice President of Operations and F&B. The 25-year industry veteran will oversee multi-location operations, standardization, technology and food-and-beverage growth. That last mandate is worth flagging: as Indian exhibitors pursue more margin beyond the ticket, Miraj is treating concessions as a genuine growth lever rather than an afterthought. With both appointments completed before Big Cine Expo convenes in Chennai this August, the company arrives at India’s largest cinema industry gathering with its immediate succession story already taking shape rather than being written on the show floor.