Unique X, the leading theatrical delivery, software and services provider, are pleased to announce the addition of Luca Forlin to the board of Unique X Holdings Ltd. Luca brings over 20 years of experience in digital growth strategies and his appointment will both support and contribute to the Company’s ambitious international expansion plans in our core businesses with a specific focus on programmatic advertising, live streaming and the Book the Cinema (BTC) private cinema events platform.

“We are delighted to announce the addition of such a valuable and experienced individual to contribute to the strategic direction of our Company as we continue to scale up our business internationally and take full advantage of the exciting opportunities for growth ahead of us. Luca brings unrivalled experience to advise both on our core businesses and to the ongoing success of our first consumer-facing product, BTC,” said Roger Harris.

“I’m excited to be joining Unique X and this time of great innovation. When I first met with the Executive team at Unique I was immediately attracted to the commercial and financial strength of the Unique X business and I very much look forward to working with the team on their successful future strategy and growth” commented Luca Forlin.

About Luca Forlin
Luca Forlin is currently Head of Strategy and Operations for Europe, Middle East and Africa at YouTube, coordinating the platform’s content investment strategy in the region.  At Google since 2010, he has led several Business Development teams within the company, covering businesses ranging from Google Search to Chrome, before moving to YouTube in 2019 to oversee the fast growth of the last few years. He’s also a serial entrepreneur and holds an MBA from Harvard Business School.

About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost savings solutions and revenue-generating fully managed content services. Unique X operates in 90 countries across the globe and excels in delivering mission-critical cinema software. Every year Unique X delivers over 200,000 movies and 1.1 billion cinema advertising spots worldwide. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management), SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.