PVR Cinemas, the largest and the most premium film exhibition company in India is pleased to announce that it has chosen Qube Wire as its electronic content delivery partner. PVR Cinemas has signed a contract with Qube Wire to deliver movies, trailers and advertisements to 876 screens at 176 sites across India. Qube Wire’s global cloud delivery platform is known for its ease of installation, operation and future-proof connectivity options, providing an easy way to provide content and key delivery at very attractive costs.

“We were looking for a robust and reliable content delivery solution that gives us flexibility, reliability and transparency. With Qube Wire, we can track and monitor all content movement for our theatres from one dashboard,” said Kamal Gianchandani, Chief of Strategy, PVR Limited.

The most important advantage that Qube Wire’s electronic delivery provides is the elimination of logistic challenges due to the shipment of hard drives. There is also a significant reduction in the time taken, and the manual labour involved, in the delivery of advertising and trailers across the network. Qube Wire’s cloud-based content delivery using broadband also has many operational advantages over multicast delivery using satellite networks. DCP and KDM deliveries can also be tracked end-to-end by authorized PVR personnel from anywhere in the world. Besides being more convenient, Qube Wire is an environment friendly solution, in line with PVR’s mission as a responsible corporate citizen.

Qube Wire, a global leader in providing electronic delivery solutions for digital cinema, brings to the table its market-leading electronic content delivery platform that is unsurpassed in its security features. This leading technology has been assessed and ratified by all major Hollywood studios. Qube Wire’s simple but comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres can manage their own digital cinema device details, download KDMs, and access details about all the movies they are showing via their individualized web portal, all for free.

Commenting on this partnership Harsh Rohatgi, CEO, Qube Cinema said, “We are excited to partner with PVR to strengthen their content distribution. Our customers around the globe already recognize that Qube Wire is the best solution in the industry for electronic delivery, and now we are happy to partner with India’s largest chain.”

About PVR Limited
PVR is an industry leader in India in the film exhibition business dedicated to delivering the best cinema experience to different audiences. It currently operates 876 screens across 176 properties in 76 cities (India and Sri Lanka) and serves over 100 million patrons annually. Since its inception in 1997, the brand has redefined the way out-of-home entertainment is consumed in the country. The company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, diverse content for regional movie goers, an array of formats in the premium screen category such as Director’s Cut, LUXE, Sapphire, IMAX, 4DX, P[XL], Playhouse and PVR Onyx.

About Qube Wire
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple yet comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content, and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their digital cinema device details and access their Universal Inbox on the Qube Wire service. To sign up for the Qube Wire service, visit www.qubewire.com.

About Qube Cinema
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions.

Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences.

Qube’s products are used in every step of the filmmaking and exhibition process.
Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in- time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well-established globally, with thousands of installations serving 135 countries across the world.

Qube’s service offerings are constantly evolving to cater to the needs of the global cinema business.
Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations in India, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).