Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a new strategic partnership with CineBid, a technology provider specialising in digital cinema advertising, offering global Screenwriter users access to a pioneering programmatic advertising solution.
With a mission to revolutionise cinema advertising, CineBid has developed the first programmatic advertising solution that seamlessly integrates both the supply and demand sides of the cinema industry. By leveraging AAM’s advanced Cloud and API services, AAM will serve as a gateway to digital cinema, empowering CineBid to deliver its pioneering solution to AAM’s global Screenwriter network of over 45,000 screens.
CineBid’s innovative platform enables exhibitors and sales houses to digitise their ad inventory, providing access to a broader range of advertisers and optimising revenue streams. By transitioning from traditional time-based, rate card purchases to a cost-per-thousand-impressions (CPM) model, CineBid allows cinema inventory to connect with advertising agencies’ digital budgets, making it
easier for brands to incorporate cinema into their media mix.
This shift aligns cinema advertising with other digital media channels, ensuring it is valued competitively and unlocking significant growth potential for the industry.
“We are delighted to have agreed this international partnership with Arts Alliance Media and are looking forward to working with their forward-thinking team and extensive client base, on the roll out of this platform,” said Estaban Lupin, CEO of CineBid. “While all independent research supports the view that cinema advertising has the highest impact and commands superior emotion and
attention spans, it has been sadly neglected due to a lack of appropriate technology, limiting participation to a narrow range of brands.
By aggregating supply from exhibitors and demand from a broader range of digital clients, we aim to create a liquid, transparent, and independent marketplace that benefits all participants.”
AAM’s suite of Cloud and APIs services play a vital role in streamlining cinema advertising operations. The Delivery API ensures seamless content delivery, while the SMPTE Logs API retrieves essential playback data. The Inventory API checks ad slot availability and theatre schedules, the Pack API enables rapid ad pack updates, and the Schedule Logs API provides real-time playback reporting. Together, these APIs significantly enhance efficiency while creating collaboration opportunities to unlock new revenue streams.
David Ong, Chief Commercial Officer at Arts Alliance Media, added, “We are proud to partner with CineBid, whose innovative technology and deep expertise position them as a front-runner in digital cinema advertising.
By integrating their programmatic technology with our Cloud and API suite, we are facilitating new revenue opportunities for our global network of Screenwriter users. It’s exciting to see the value in harnessing our advanced digital infrastructure to drive efficiency and maximise advertising potential in cinemas worldwide.”
About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, MX4D, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.
About CineBid
CineBid was founded by a team with decades of experience in digital video advertising and backed by investment from the owners of a leading Latin American cinema chain and sales house, including CineBid’s Chairman, Mariano Suez, a Board Member and Director of the Screen Advertising World Association (SAWA).
