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By Scott R

A collage of Lollipop’s superheroes in costume, designed in 2024

Lollipop Theater Network and the Seventh Annual Superhero Reveal

The experience of lining up at the movie theater on the opening weekend of  a big movie, getting popcorn and candy, settling into your seat in front of a giant screen before the lights dim, all make for just some of the most memorable cinematic moments in a child’s life. But what about the chil…
Bridget Jones: Mad About The Boy - Theatrical Release Strategy

Bridget Jones: Mad About the Theatrical Release Strategy

The fourth and latest installment in the Bridget Jones Universe (BJU) has surpassed a global box office gross of USD $110 million in just over three weeks across 78 countries, save for the United States, where the film is skipping movie theatres in lieu of a direct-to-streaming release. With a repor…
Art House Convergence

Art House Convergence Relaunches Loyalty Program in North America

Customer loyalty programs have become an essential tool for exhibitors over the years. At Art House Convergence (AHC), a coalition of independent exhibitors across North America, their own unique loyalty program has recently been relaunched.  Formerly a project of the Michigan Theater Foundatio…
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