AMC Theatres is introducing Sightline at AMC – a ticket pricing initiative based on seat location within each auditorium, that the company says will provide AMC moviegoers with multiple options to meet their viewing preferences. In short, moviegoers now have the option to pay less, or more, for a movie ticket based on their seat selection within an auditorium. The initiative is currently being tested in select AMC locations with plans to expand it to all domestic AMC locations by the end of the year.
Theatres that offer Sightline at AMC will provide a detailed seat map that clearly outlines each seating option during the ticket purchase process online, on the AMC app, and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations and is not applicable on Discount Tuesdays.