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Daily Cinema Roundup -Thursday 8 May - “the best industry you could want to be in”


- Things are returning to semi-normal in Mexico, with fear of an H1N1 pandemic abetting and cinemas outside of the capital are re-opening, we are told by THR.com. “All employees must wear protective masks and those handling food are required to wear rubber gloves and wash their hands frequently. After each screening, theaters will be scrubbed down with detergent or a bleach solution. Additionally, audiences will find antibacterial gel at the entrance of each theater.” An unintended side-effect of the mustn’t-call-it-swineflu is that cinemas will smell fresher than ever before;

- If yesterday’s item about r$5.5m golden parachutes-for-failures at Carmike left a bad taste in your mouth, here is a story of a better run family cinema operation in the US deep South, Malco Theatres, from the California Chronicle. “Jimmy Tashie points out that Malco has survived ” depressions, recessions, wars and even home theaters.” He says he looks forward to seeing how technological developments will further influence film operations. “Where can we go from here? Well, 3-D and digital cinema for one,” he said. “At present, Malco is branching out and showing live feed from the New York Metropolitan Opera, concerts, sporting events and even teleconferencing.” Malco is also actively supporting  independent film organizations like the On Location: Memphis International Film Fest, the Indie Memphis Film Festival and the Oxford Film Festival in Mississippi, as well as providing a cast-and-crew screening to the undeservedly straight-to-DVD political thriller “Nothing but the Truth“;

- Staying with US exhibitors in the South, Regal Cinemas has appointed former CFO Amy Miles to take over as CEO from the chain’s founder Mike Campbell, while SVP finance David Ownby is new CFO and Gregg Dunn stays on as President/COO, according to THR.com. “Campbell described his new role as one focusing on corporate strategy. “This is something I’ve been thinking about doing for several years,” Campbell said. “I informed our board a couple years ago about what I was thinking about doing, and they are glad I’ll still be engaged.” Miles said she was pleased to be handed the corporate reins “in such an exciting time for Regal and the theater exhibition industry.” ” It is Ms Mile’s quote that is today’s deadline banner and we fully endorse her view - this is the best industry to be in, and not just because the box office is doing well;

- Some digital signage news from the UK and US. Odeon has been using signage from Connectvision (pictured right) to drive concession sales in Liverpool and Belfast, according to Digital Signage Today. “By using dual-purpose tills we have more flexibility at the point-of-sale. If the need arises we can use the concessions areas for both concession and ticket sales. Connectvision allows us to use the bank of screens to maximum effect when promoting popcorn, drinks, confectionery and other concessions, as well as topical special offers linked to films at the cinema,” said Alison Burns, retail manager U.K., Odeon U.K.” Meanwhile in the US Santikos Theatres uses Allure Global Solutions‘ signage (top), according to Digital Signage Expo.  “A large screen displaying animated beauty shots of beverages pouring over ice and other imagery which promotes brand awareness and appetite appeal are a part of the overall solution for Santikos Theatres. Allure Global has seen sales lift for digital promoted products in the area of 7-9% for their digital menu boards in a theatre environment. Also, internal proprietary research with a beverage company and a theatre chain has shown that the incidence of a beverage purchase is 10% greater after viewing its digital imagery on a screen, than from its static counterpart.” Will these interactive signage displays show the calorie count in New York cinemas, as recently mandated, we wonder;

- But no signage, digital or otherwise, for Doncaster’s Odeon, whose art-deco building is threatened by demolition, we learn from South Yorkshire’s The Star. “An English Heritage report turned the building down for listing because it had been too heavily altered inside and outside to be of interest in a national context, but said it made a positive contribution to the Hallgate conservation area and could be a candidate for a local list. The Friends of Doncaster Odeon (FODO) was set up to try to save the building. Spokesman Ray Nortrop said much of the information put forward by the trust echoed its own experts’ advice. The Odeon, formerly the Gaumont Palace, opened in September 1934 and was designed by the architects WE and WS Trent. ” Not every cinema is wort saving, but surely Doncastrians desefve a renovated cinema more than a casino in its place. As a commentator notes in DigitalSpy, “Now there will be no option but to use the chav infested VUE” while another one opines “Vue Doncaster - number 1 for people who want to watch films in a shoebox.” Visit this great site for some beautiful photos of what the cinema used to look like. It was also where local lad Daniel Craig saw his first Bond film;

- Projector maker Ballantyne of Omaha has reported Q1 results for 2009 and business is looking good with reveniue up almost 10 per cent, according to Reuters. “Q1 2008 net revenues increased 9.8% to $14.2 million compared to Q1 2007 net revenues of $12.9 million. The increase was principally due to recording as revenue in Q1 2008 the sale of digital projection equipment in 2007 on deferred payment terms.” That’s a five-fold growth in digital projector revenue, which “more than offset an anticipated decline in sales of traditional analog film projection systems.” More reasons to be cheerful, even though gross profit was down slightly from $2.7m to $2.3m. Warren Buffet, he of Omaha too, could worse than to invest in this company;

- There appears to be no end in sight to the stand off in India between film distributors and multiplexes. This leaves Hollywood distributors with a dilemma, as a backlog of US titles builds up that will fight even harder than usual with local films for screens this summer. From Business of Cinema. “As was reported by Businessofcinema.com last month, some studios had postponed the release of their films in India in order to show their support to the producers. Two big movies that are slated to release from Fox Star Studios and Sony Pictures Releasing of India are the Hugh Jackman starrer X-Men Origins: Wolverine and Tom Hanks starrer Angels & Demons respectively. Promotions and marketing activities of both movies had been kept on hold until yesterday’s meeting.” If the releases are delayed much longer the main beneficiaries will sadly be the pirate disk vendors, who are all to ready to step in and sate the demand;

- Which leads us to the larger question, is global day-and-date increasingly unavoidable in today’s wired world. The Guardian dwells on this question in an article headlined ‘If you can’t buy it legally, of course you’ll download it‘. Far from condoning it (OK, maybe other than for TV shows), the journalist  out  that “There was a time when the system worked. From the earliest days of cinema, a system of staggered worldwide releases of Hollywood movies developed. It made sense: there were only a certain number of prints and it took time to ship them across the world. Nick James, editor of the British Film Institute’s magazine Sight and Sound, told me that in the 1970s you could sometimes wait two years to see a Hollywood film in the UK.” But those days are over and global advertising creates global awareness and instant demand, which is why “It’s time for staggered releases to end. Every day they continue, more people, tired of seeing adverts and reviews of shows and movies they won’t be able to buy legitimately for months or years, call up a techie friend and say “that torrenting thing, how do you do that?“” I still remember the ShoWest a few years ago when Jack Valenti gave what inadvertently amounted to a Master Class in How To Download Films From The Net. If anyone didn’t know the way to do it before the presentation, they were fully qualified to fire up their torrent engines by the end of it.

Daily Cinema Roundup - Wednesday 6 May


- Irish cinema advertisisers want to point out that you can’t fast forward through a cinema ad, the way you can with your PVR/DVR at home. From Ireland’s Independent.ieThe FAME research also debunks the widely-held myth about cinema advertising being only relevant to youth brands by showing that over half of cinema audiences are the grocery shoppers for their household. The study, carried out by research firm Milward Brown IMS, comes after the most recent ticket sales figures charted an 8pc rise for February as recession-inspired escapism takes hold.” Interestingly the company behind it still calls itself CarltonScreen, despite its UK parent company changing name to Digital Screen Media some time ago;

- AMC has spent $25m doing up its flagship multiplex in Kansas City, opening just in time to set the tills ringing to the growls of “X-Men Origins: Wolverine”. From Bizjournal.com, “The renovated theater has three auditoriums featuring Cinema Suites, an upscale in-theater dining and entertainment option; three traditional auditoriums; and The Marquee Bar & Grill.  All six auditoriums use digital technology,part of an initiative announced Oct. 1to roll out digital projection systems at nearly 20,000 movie theater screens in North America.” So it looks like all new AMC screens and all renovated ones will get priority in installing the SXRD 4K projectors from Sony. However, the Cinema Suites concept (see above) intrigues us more - Dorothy, let’s go to Kansas City:

- The transcript of the most recent Dolby Quarterly earning conference call is now posted, thanks to Seeking Alpha. Interesting digital nugget, “In our cinema market, we have shipped more than 2,500 Dolby Digital Cinema Servers and 1,000 Dolby 3D systems across 41 countries to date. And in the second quarter, we delivered on our obligation to make these systems compliant with DCI specifications. As a result, we recognized approximately $24 million in deferred revenue related to Digital Cinema in the second quarter.” No speculation that the Hollywood studios abandoning subsidizing disposable 3D glasses might drive exhibitors to Dolby - but it is highly likely;

- Regal Cinemas is upgrading its multiplex in Charlottsville, and not surprisingly 3D is at the centre of the refurb. From DailyProgress.com we learn that, “The company said it intends to add five new screens, digital projection, stadium seating in every auditorium, new high-back recliner seats, a new lobby, a new entrance, new restrooms and more.” and, “The expansion will add several amenities, including digital surround sound, a new concession stand designed for faster service, a guest service desk in the lobby, kiosks for automated ticket purchasing and “Real D 3D” projection systems for better 3D movie experiences.” ‘Better’ than what? Damningly a reader comments, “It always amazed me how the people of Charlottesville are so willing to pay New York City ticket prices for what can only be described as a Hooterville movie theater experience. Sometimes it seems like we just got “talkies.““;

- The cinema might not open in time for its patrond to enjoy the Free Family Film Festival 2009 scheme. From the press release, “During this 9-week festival, more than 300 Regal Cinemas, United Artists and Edwards Theatres offer selected G and PG rated movies for free on Tuesday and Wednesday mornings at 10am.” How will Regal make money?  That’s right - “there is a special “Kids Reel Meal” combo pack available.” at the concession stand. (Ah, but will it include healthy snack options?) The scheme has been running since 1991 and Regal also “sponsor the Boys & Girls Clubs of America “Mornings at the Movies” program.” I still have my ‘Snuck Into R-movie at 13′ badge from the scouts;

- But being hip to the way of the kids in the 21st century, Regal is also down with the whole social networking thing, we learn from a second press release. “Regal invites moviegoers to join them online to enter a special MyRegal Sweepstakes connected to their MySpace page. Regal will be further expanding programs on Facebook and Twitter throughout the month of May. ” There is an on-line sweepstake and Regal apparently has the world’s largest cinema loyalty program with 14m members. Now let’s see how many ‘friends’ and ‘followers’ they can get. Bet they won’t beat Ashton Kutcher just yet;

- ShowCanada wrapped last week and though Co-Editor Sperling was there and reported that there wasn’t much to report, THR.com tells us that the Canadians are a head of their US cousins when it comes to digital 3D. “As talk of 3-D technology dominated the last day of the annual gathering of Canadian theater owners, Fithian said that 130 of the 222 existing digital screens in Canada already have 3-D capabilities. And while there are currently 2,030 3-D-capable screens stateside, Canada represents 10% of what is considered the domestic cinema market, which puts it in step with the 3-D rollout south of the border.” While Fithian understandably biggs up Canada in this space, he is not correct about US/Canada leading as UK will be ahead of both when it comes to proportion of 3D installs by the end of 2009, as Katzenberg noted at ShoWest. Sperling also got to watch the ‘Star Trek’ movie ahead of the rest of us, but we’re not jealous, no;

- Indian classical music concert screened in digital in the Gulf is surely proof that alternative content is going global. From the Gulf Times, “Sreeram’s camera captured every expression of the artiste, the intense absorption of Jayashri in her rendition and the emotive expressions and body language of Krishna, including his intermittent appreciation for his fellow artistes. The 110-minute concert movie was produced by C Srikanth of Aghal Films in association with Real Image Media Technologies, India’s leading provider of technology in the film, video and audio domains.” The original event had been captured with the ubiquitous RED camera. Next up we hope they record an AR Rahman concert - Jai ho!;

- European film major StudioCanal is getting behind both digital 3D (content) and digital cinema (installations). From Variety we learn that “StudioCanal is also part of a digital 3-D work group set up by French distributors, exhibitors, third-party 3-D facilitators and the Centre National de la Cinematographie, the government org that regulates and promotes the film and TV industry. The group aims to establish a fund subsidizing the digital conversion of cinemas in France. The fund could be up and running by the end of the year, said a government spokesman. “StudioCanal’s ready to help pay for conversion,” Courson added. “We just need to establish the level of support from French film authorities.”” It makes sense that if SC is producing 3D movies they will also want to help create a theatrical 3D market for them - but this being France, they are more likely to want to push the French government to pay up the Euros for it;

- Staying in France and continuing the long tradition of Americans invading the Croisette in May, Christie will be providing the digital projectors for this year’s Cannes Film Festival again. From LSI  Online. “Christie reports that it has been appointed by XDC for the third year running as the supplier of digital cinema projection solutions at the 62nd Cannes Film Festival, 13-24 May 2009. This includes the opening 3-D screening of Up, the new Pixar/Disney animated comedy adventure.” OK, so they are technically Canadians - though not from Quebec - but still a nice feather in their cap to screen the first digital 3D film in competition;

- Despite the good year at the box office, not all exhibitors are swimming in money, as proven by the Q1 results of US digital cinema pioneer Carmike. Despite revenue rising almost five percent Bizjournal tells us, “The Columbus Ga.-based cinema owner and operator (NASDAQ: CKEC) had a net loss of $4 million and a loss per share of 32 cents, compared with a net loss of $4.3 million and a loss of 34 cents a share in the first quarter of 2008.” However, “The results for the first quarter of 2009 included a one-time $5.5 million charge related to its former CEO separation agreement.” Read that again. A cool $5m+ is what it took to remove CEO Michael Patrick for having delivered a spectacular loss of $127m in 2007 (2008 wasn’t that great either). That will buy him a lot of tickets, popcorn and soda to console himself at having been removed from the cinema chain his father acquired in 1982 and was named after him and his brother Carl. Mike, who will continue to enjoy receive medical benefits and group life insurance coverage until Jan. 31, 2012, also helped to drag down the share price from $26 to less than the price of a cinema ticket - just $3. Reward for failure - why should banks and auto makers have a monopoly on it?

Daily Cinema Roundup - Friday 1 May


- UK exhibitor Vue has bold expansion plans for London, announced as part of the tie up with retail property group Westfield and build a total of eight sites by 2011, with two ‘crown jewel’ sites in London. From THR.com, “Vue Entertainment CEO Tim Richards said the site at London’s Westfield shopping center aims to be “the jewel in the crown” for the chain. It will be an all-digital venue with “no film projectors in sight” and Richards claims it will be the biggest purpose-built cinema in Europe, with 3,000 seats in a complex of more than 100,000 square feet.” Tim hopes to throw open the doors to this all-digital 3D entertainment palace in time of James Cameron’s “Avatar”;

- Fellow UK exhibitor Cineworld has just announced another terrific quarter. From Reuters, “Cineworld said in a statement that box office takings were up 19.1 percent in the 17 weeks to April 23, driven by British multi-Oscar winner Slumdog Millionaire, but other income led by advertising was down 24.6 percent in the same period.” From the Press Assosiciation we learn that 3D is also padding the coffers nicely. “So far the group has been “very encouraged” by its initial investment in 3D after it claimed 50% and 46% box office share for children’s films Monsters versus Aliens and Bolt.” Cineworld is also opening more screens, next up 10 screens in Aberdeen and five in Witney. From Brand Republic we learn that “The rise in cinema takings comes as consumers continue to desert UK pubs and clubs.“;

- No sooner has the Dolby announced the Arqiva satellite tie-up then its green digital cinema credentials get trumpeted for the distribution of eco-mentary “Big River Man“. From Home Cinema Choice, “The film will be mastered in the US and then transmitted from there to the company’s UK centre. From there the DCP (Digital Cinema Package) will be transmitted to digital cinemas around the UK - cutting out the need for air freight and couriers, which in the past have been used to transport 35mm film and hard drives containing digital prints, and significantly reducing Big River Man’s carbon footprint.” Friends of the Earth might be happy but as the subject of the film is a ‘horseburger-loving Slovenian‘ don’t expect this to get the support of PETA.

- Anti-social behaviour is the bane of cinema operators in most countries, but in the UK the problem is Greys Gone Wild. From The Telegraph, “Pensioners at the Odeon, in Leicester, have been reprimanded for threatening, pushing, poking, bullying, harassing and intimidating staff, saving seats for friends and queue jumping. Concerns were also raised about customers abusing the complimentary tea and biscuits arrangement.” The Senior Screen programme will be terminated, a three-page letter (see above) warned, if this type of bad behaviour is not curtailed;

- National Amusements sale of some of its cinemas appears not to be going as well as hoped, we learn from THR.com. “U.S. screens included in a $1 billion-plus batch of National Amusements theaters drew fewer than a half-dozen bids by Thursday, but more were expected by Friday’s deadline after lucrative properties initially withheld were tagged for sale. A separate auction of National’s roughly 275 U.K. screens completed its first round of nonbinding offers last week amid a flurry of last-minute bidding.” Apparently other major cinema chains are not knocking on the doors, meaning that financial institutions are likely to have put in ‘lowball’ offers only at this stage;

- UK’s Empire Cinemas has awarded the contract for its telephone booking system. From the press release, “Telephonetics VIP, the speech automated specialist, today announces the signing of a multi-year contract with Empire Cinemas Ltd for the supply of its MovieLINE® automatic speech recognition (ASR) ticket booking and information technology solution to all of its 17 UK cinema sites. After a 3 year long relationship with Eckoh, Empire Cinemas has decided to switch their supplier to major competitor Telephonetics VIP. ” I’m sorry, I didn’t understand - could you repeat that? Click, brrr:

- Barco is trumpeting its successes in Latin America in a press release out just in time for, errh, ShowCanada. “Digital Cinema pioneer Barco announced today that the deployment of its digital cinema projectors is growing substantially into the Latin American marketplace. Spearheaded by Barco’s relationship with Texas-based Cinemark International, Barco DP-2000 projectors have been deployed into more than 25 Cinemark multiplexes throughout Mexico, Central and South America, including major cities in Argentina, Chile, Peru, Guatemala, Panama, Colombia, Ecuador and Brazil.” This triumph is somewhat undercut by the toll that the H1N1 (don’t-call-it-swineflu) is taking on the Mexican exhibition industry at the moment. It is no small irony that this summer’s box office might be undone by  small virus instead of a great big recession. Do your duty and visit your local multiplex this weekend - bing your hand sanitizer gel if you are worried;

- Ending on a positive note (as we like to here on CJ), Australia’s The Age has an article where the headline really says it all ‘Cinema boom shows even economic clouds have silver lining‘. “”Cinema does represent demonstrable value, particularly in tougher economic times, and compared to the cost of holidays, concert tickets and restaurants,” Liebmann said. Spending on filmed entertainment is set to rise by 5.3 per cent a year until 2012, to $3.4 billion, according to PricewaterhouseCoopers.” And who are we to argue with PWC?

Daily Cinema Roundup - Fri 24 April


- Imax’s presence in China is expanding through a new deal, according to THR.com’s Asia edition. “Imax on Thursday signed a deal with China Film Group to open a super-size screen in a new multiplex in Tianjin, China, this October. The deal brings to 41 the number of screens Imax expects to have by 2012 in China, its second-largest market after the U.S.” We also note and congratulate our friends and colleague Patrick Frater, who has joined THR Asia, thus completing the hat trick of working for Screen, Variety and now THR, having done stellar work at them all;

- Projector makes Christie has given details about its digital cinema NOC (network operation centre). The press release gives some impressive stats, “Christie Managed Services currently provides round-the-clock monitoring of 32,431 devices, including 3,780 digital cinema screens and 4,700 pre-show advertising screens in over 830 sites across North America. It is staffed with over 180 remote and customer service personnel and field technicians.” Make sure you visit it if you ever pass through Cyprus, CA. Any time. We hear its open 24/7;

- The first European live 3D broadcast over satellite went out to multi locations across Italy on April 19th, showing a of a complete basketball game. This was part of an announcement at NAB about the coming together of several stereoscopic distribution pioneers, “International Datacasting Corp and Sensio Technologies announced today the beginning of their first operational roll-out of live 3D in high definition for digital cinema in Europe” and “OpenSky has formed the 3D Stereoscopic group (3DSG), a partnership with dBW Communication and Eutelsat for the end-to-end production and distribution of 3D live events across Europe.” Expect to see more in the coming year;

- On an adjacent frequency, Dolby has formed a partnership with Arqiva to deliver alternative content across Europe, according to today’s press release. “Dolby Laboratories today launched Dolby Direct Distribution Services—a pan-European satellite content delivery network for digital cinemas. The service is provided in association with leading digital network solutions provider Arqiva and uses their international satellite infrastructure to distribute feature movies, trailers, and advertising content direct to their participating exhibitors and cinemas throughout Europe.” The interesting question is whether they will open up this network wider and be a service provider, rather than equipment vendor;

- Sony does deal with Sony for digital cinema in Asia, is the essence of this press release. “Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan.” But trust us, even a seemingly semi-internal agreement like this is much more difficult to orchestrate than you might think. Now the challenge will be to get more Hollywood studios to sign up. And why no India?;

- UK’s Cinema Exhibitor’s Association (CEA) is kicking off a digital road-show this coming Monday in Manchester. “The events, which the CEA is running jointly with the UK Film Council and with the support of Screen Digest, are intended to give all of those attending an opportunity to hear a comprehensive and objective summary of the challenges and opportunities presented by digital cinema projection, with discussion of funding, operational and technical matters.” It is 8 1/2 years since the last major road show in UK (‘Celluloid or Silicon?‘) that discussed the implications of all things digital cinema. [insert joke about digital cinema's long time in the coming HERE];

- Want to sell liquor for consumption with screenings of operas and sporting events in your cinema? It’s not as easy as you might think, according to this article from Grand Rapids News. “Celebration Cinema owner John Loeks Jr. must spell out the type of “special events” at which he wants to serve alcohol before city planners will allow him to uncork any bottles or tap any kegs.” Asked to define ’special events, Loeks told the commission, “I’m not sure there is a precise definition.” So much for grouping it together under the moniker of ODS (other digital stuff);

- And yet more proof if needed that box office is doing well across the globe, this time from China, courtesy of AFP. “China may be a paradise for addicts of pirated DVDs, but the box office is also booming thanks to a growing audience of well-off young urbanites and more big-ticket Chinese films… “The crisis is actually a godsend because as everyone talks about the economic crisis, people want to go to the cinema to relax,” said Zhao Jing, a Beijing marketing executive with cinema operators Wanda Group.” Wanda (pictured above) is expanding from 40 cinemas to 100 by 2010. As noted in the article, a pirate DVD may cost one tenth of a cinema ticket, but it just does not give the same EXPERIENCE;

- Only India appears to be suffering badly, with the non-release of new Hindi films entering its fourth week. A journalist from Indian Express took a tour of the deserted cinema halls and chats to employees. It’s grim. ““We’ve closed down one screen for renovation and are on a cost-cutting spree. We’ve switched to low voltage bulbs and keep half the lobby lights switched off. The air-conditioning too is not switched on till before the show.”” Not even any major Hollywood films are opening this weekend (unless you count “My Mom’s New Boyfriend“). Soon weevils will start blowing through the corridors;

- But it’s even worse for one Indian exhibitor. “Sebi on Thursday barred Pyramid Saimira Theatre promoters Nirmal N Kotecha and CMD PS Saminathan from trading in the equities market, accusing the latter of allegedly forging a letter from the markets regulator, the revelation of whose contents last December sent the company’s stock price soaring. The Sebi letter had purportedly asked the promoters to make an open offer to buy out minority shareholders.” Ouch, but the Securities & Exchanges Board of India (SEBI) can come down hard at times;

- Ending on a semi-positive note, at least if you are living in Detroit. ‘Unemployed? Movie theaters offer free tickets.‘ The headline says it all.

Daily Cinema Roundup - Thur 23 April


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- Cinema box office “is performing well despite the bad economy — not because of the bad economy,” according to a new survey published by Nielsen. Perhaps no surprise that it found that cinema was still considered a good value proposition, even in these tough economic times, by no less than 59 per cent of those who responded. Still, the article in THR.com makes clear that 20 per cent are cutting back on cinema going and only dining out is experiencing more cutting back amongst respondents;

- AMC Theatres supports children with autism (and their parents) by putting on special screenings with lower audio and lights not fully dimmed. Metro West Daily News reports that, “The Flutie Pass multiplex is one of 67 AMC theaters in 32 markets now showing “sensory-friendly films at convenient times and discount prices, said community relations manager Cindy Huffstickler. AMC has been screening films for autistic viewers since 2007 after a mother complained she’d been asked to leave a Maryland theater run by another chain when her autistic child became disruptive.” I’m sure these screenings do not make a massive difference to AMC’s bottom line, but are a good example of exhibitors exercising corporate social responsibility (CSR) in their community;

- In a similar vein, UK’s Cineworld is testing ‘Cinebabies’ in two screens, according to Haverhill Echo. “The initiative sets out to make the film experience as relaxed and enjoyable as possible for babies aged under 18 months and their parents, or even grandparents, uncles or aunties. Pushchairs will be arranged in the auditorium so that adults can have easy access to their belongings, while baby changing facilties are also available.” These too will have lower audio levels and light semi-dimmed.

- Canada’s Cineplex is going in for digital 3D in a big way through a deal with RealD. From Screendaily.com. “The Toronto-based exhibitor will have a total of 122 RealD 3D projectors operating in 72 facilities across the country with in a month. In all Cineplex will have 161 digital projectors, with 122 of them RealD 3D-enabled.” No word on which projector and server manufacturers are supplying the rest of the required hardware;

- Definitely not in 3D, but Cineplex will also be screening a concert by Diana Krall, according to Ottawa Citizen. “Canadian jazz singer and pianist Diana Krall, in town May 2 and 3, can also be seen in movie theatres May 20 in a concert she presented in Rio de Janeiro last November… The screening will be presented at 7 p.m. at the Coliseum and SilverCity cinemas in Ottawa as well as the Galaxy cinemas in Cornwall and Brockville.” [Which reminds me of the joke, Q: What is a guaranteed way of stopping the spread of AIDS? A: Ask a jazz record company to distribute it];

- Research & Markets has published its study on multiplexes in India. “The industry is characterized by seasonality, low screen density, increasing average ticket prices, and reducing shelf life of movies. The key trends identified include producers bypassing distributors, shift to digital cinema, and alternate content in multiplexes, retail partnerships, and new single screen formats.” It forgot to include ‘crippling strikes’ as well;

- Cinemas in south India will be closed today as part of a larger protest against the violence in Sri Lanka that is affecting the local Tamil minority, according to Press Trust of India. “The Tamil cinema industry has announced suspension all its activities today and shows in cinema theatres have been canceled.” Shops, transport and other businesses were also affected;

- Proving box office is off to a strong start in most places, Budapest Business journal is reporting that Israeli-owned Cinema City
in Hungary saw turnover rise 15 per cent in the January-February period. “The recession is not affecting the company’s performance: it has opened new screening rooms since the beginning of the year, and it plans to open a multiplex at the site of the former Skála department store in Budapest around October or November.” The outlook for the rest of the year is also said to be good;

- Similar positive news reaches us from Australia, courtesy of TradingMarkets.com. “Australian cinema operators and film studios are reporting strong box office sales. Graham Burke, the CEO of Village Roadshow, says that even ordinary films are generating a lot of interest among moviegoers. He believes that cinemas can withstand the competitive pressure from the internet by making a visit at the movies a memorable event“;

- Irish Times reports of a battle brewing over the re-development of the main shopping street in Dublin where the Carlton Cinema stood. “The proposed €1.25 billion redevelopment of a 5.5 acre site centred on the former Carlton cinema on O’Connell Street, could “serious and irreversibly” undermine the character of Dublin’s main street, An Bord Pleanála has been told.” Perhaps they should have just kept the cinema rather than just preserving the facade.

- But despair not, Irish ‘filum’ lovers - BMW Ireland is hosting an open air screening on May 7th at Dublin’s nearby Temple Bar to promote the launch of their Mini convertible. Movies.ie reports that you can vote for either “Gross Point Blank”, “The Big Lebowski”, “High Fidelity” or “Ferris Buellers Day Off”. Tough choice, but you must vote for Ferris;

- Finally, one of the big screens greatest painters of light is no longer with us as The Telegraph reports that cinematographer Jack Cardiff has died at the age of 94. “Black Narcissus” looks as amazing in all its Technicolor glory today as it did 61 years ago. RIP Mr Cardiff.

Daily Cinema Roundup - Wed 22 April


- Belgian digital cinema projector manufacturer Barco did not have a stellar first quarter, according to this article by Reuters. Key bullet points were “*Q1 operating loss 6.0 mln euros, vs 4.9 mln loss forecast; * Says cautiously optimistic for 2009; * Shares rise 3.2 percent.” Further into the article we learn that “Barco said it saw good order intake for digital cinema projectors and expected the digital cinema business to continue to grow over the next quarters.”;

- Barco’s rival Christie has meanwhile partnered high-end home cinema company Sumiko / Wolf Cinema to incorporate the latter’s projector technology, know-how and network of service engineers, says the press release. “Sumiko will distribute Wolf Cinema high-end home theatre projectors–with Christie digital projection technology inside–through a select network of highly qualified audio/video specialists throughout North America and the world.” Just don’t call them ‘DCI-compliant’;

- File this under ‘alternative content we’d like to see more of’. UK’s More2screen will be bringing burlesque to the big screen this May, “Performed at London’s Koko Club in May 2009″ and “Starring: Immodesty Blaize [pictured above], Marc Almond, Julian Clary, Kitten DeVille, Catherine D’Lish, and many more live performances.” I have seen Immodesty live and it is great old fashioned naughtiness that I am sure will translate well to the silver screen;

- Imax is stemming losses and closing in on profitability, according to The Wall Street Journal.”Imax Corp. has a lot to brag about recently — the successful launch of its digital projector, a rapidly expanding theater network and a rising stock price. All that’s eluded the company is profitability, and that may not be far off. The pioneer of large-format movies always knew developing a digital system would deal a blow to its financial performance, but after its last attempt to find a buyer failed in 2006, it had little choice.” Subscription to WSJ.com required for the full article;

- AMC Entertainment has a new President, Programming in the form of Robert J. Lenihan, former SVP of Village Roadshow Gold Class Cinemas. He will also be opening AMC’s new Los Angeles office, according to the press release. “I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing while taking advantage of the programming flexibility afforded to us with AMC’s impending rollout of digital cinema and 3D technology,” says Lenihan;

- “Consumers” [NB: not 'viewers'] are apparently not bothered about wearing glasses to watch 3D according to research published by the Entertainment Technology Center at NAB’s Digital Cinema Summit. “If we don’t show visible progress now (on 3D in the home), this momentum could die and move into a niche environment,” said Phil Lelyveld, a strategy adviser for the Entertainment Technology Center.” Eerh - by ‘niche’, does he mean cinemas?;

- The RAND Corporation, in a study backed by the Motion Picture Association (MPA), claims that there is a link between film piracy, organized crime and terrorism. “It presents detailed case studies from around the globe in one area of counterfeiting, film piracy, to illustrate the broader problem of criminal — and perhaps terrorist — groups finding a new and not-much-discussed way of funding their activities. Piracy is high in payoff and low in risk, often taking place under the radar of law enforcement.” The report costs $29.50. “Support RAND Research — Buy This Product!” the website shouts and offers it at a Web discount of $23.60. Alternatively you can wait for the Warner Bros. film adaptation staring George Clooney breaking up a nefarious Taliban-Somali-Chinese terrorist-pirate-drug smuggling nexus;

- According to Silicon Valley’s Mercury News, the Livermore Cinema is now the largest cinema complex in the US to be powered by solar energy. “Monday, local business and city leaders gathered at the cineplex on First Street for a presentation on its state-of-the-art solar-power system, which has been up and running since February. The 132-kilowatt system covers the bulk of the theater’s 20,000-square-foot roof, making it not only the largest known solar-power system to be installed at a movie theater, but one of the largest systems of solar “modules” anywhere in the country.” The system covers some 35 per cent of the cinema’s power needs. The film that inaugurated the installation was Disney’s “Earth“, though I would have voted for “Crank 2: High Voltage“;

Daily Cinema Roundup - Tue 21 April


- Despite a proliferation of new multiplexes in the major cities, China still faces a massive cinema shortage reports Xinhuanet. ““Many cities in the western regions still don’t have modern cinemas with multiple screening rooms,” Mao Yu, vice president of the SARFT told Xinhua. Mao said, a total of 2,860 counties across the country have no cinema at all, which “severely” limited the development of the country’s film market. Statistics from the SARFT show that, the country’s box office for the first quarter of 2009 totaled 1.25 billion yuan (about 183 million U.S. dollars), a year-on-year increase of 50 percent.” Chinese cinema growth could thus leapfrog western in terms of going digital by installing digital but no analogue from day one.;

- Heather (Rollergirl) Graham’s latest film “Baby On Board” will release in D-Cinema and E-Cinemas in the US. Distributed by Angry Monkey Entertainment (AME), note the angry language when it comes to the technology issues. “AME implements encoding and digital compression technology to conform film releases to a high standard approaching the quality of D-Cinema - without costly licensing fees and exclusive equipment contracts that penalize exhibitors through bad profit-participation agreements. E-Cinema theaters, which today greatly outnumber D-Cinema installations, circumvent D-Cinema’s corporate licensing restrictions and subsequent revenue loss to theater owners. As reasonably-priced HD projectors and servers allow smaller regional theaters to embrace E-Cinema, affordable content can extend the use of these installations beyond pre-shows and corporate presentations.” No word on which E-Cinema network will be targeted (NCM Fathom? Emerging Pictures?);

- Carmike and Screenvision (NOT Bigger Picture, interestingly enough) will be bringing stand up comedy to the big screen. “STAND-UP 360 will be delivering a series of feature-length stand-up comedy performances recorded live at the Broadway Comedy Club in NYC.” This is perhaps not such a big deal, given the past 35mm releases of “Eddie Murphy Raw” and “The Original Kings of Comedy“;

- India’s Adlabs has been piping Bollywood films to the US over Relaince Globalcom’s fibre optic network. From Variety. “Adlabs also plans to bring movies and alternative content from India and other foreign-language territories to niche auds in Reliance’s American theaters. Adlabs’ Big chain owns 21 theaters with 166 screens in the U.S., targeted at areas with large immigrant communities. The entire chain should be converted to digital production within 18 months. Adlabs has already used the Reliance Globalcom network to send recent Indian pics “Ghajini,” “Luck by Chance” and “Delhi 6″ to screens in New Jersey and California.” Press release here. [Full disclosure: I was involved in setting this up and running it];

- Hollywood distributors appear to be supporting their Indian colleagues in postponing releases of new titles to Indian multiplexes according to Businessofcinema.com. “A source informs that Fox Star Studios has also postponed the release of its upcoming flick X-Men 4: Wolverine, which was to release in India on 1 May. Warner Bros India was looking at releasing two Hollywood films in Bombay and Delhi on 17 April. However, these movies are not playing at any multiplexes as of 20 April.” US anti-trust laws means that the Hollywood distributors cannot formally join in the strike/boycott/non-release;

- In a sign of the time,s Hollywood studios are cutting back on adverts for new releases in printed newspapers, according to the LA Times (which must be worried). “While studios, many of which have remained fairly loyal to print advertising, have been running smaller movie ads in recent years, Fox has made a bolder break with tradition, releasing four movies this year alone where the studio has run minimal newspaper ads or, in the case of ”Dragonball” and “Street Fighter,” released in late February, no ads at all.” More fodder for the name-says-it-all NewspaperDeathWatch blog?;

- UK’s Cinema Advertising Association has published research that people still intend to spend money going to the cinema. “The research, which was carried out at the end of last year, found that 62% of those surveyed said they planned to spend the same amount on cinema tickets as they did before the credit crunch.” A quarter of the 3,000 people surveyed said that they had made repeat visits to a cinema to see the same film.;

- French cinema circuit CGR has signed a deal with RealD to roll out 3D widely. From the press release, “This is another example of CGR Cinemas seizing opportunities first, which make it one of the pillars of French film exhibition today. This collaboration will allow us to take advantage of upcoming 3D films beginning with Ice Age: Dawn of the Dinosaurs,” said Jocelyn Bouyssy, chief executive officer of CGR Cinemas.” No word on how many systems will deployed and no mention or aknowledgment of integrator Arts Alliance Media;

Emerging Pictures Aims To Be World’s 1st Carbon Neutral E/D-Cinema Network


New York-based e-cinema pioneer (though they hate the term - ‘e-cinema’, that is, not ‘pioneer’) Emerging Pictures has selected CDNetworks to “provide the low-cost delivery of large HD-file downloads for its “100% green” data delivery platform.” The move is in tune with the company’s aim of not just being digital but also ‘green’ pioneers. From the press release:

Emerging Pictures uses its data-delivery platform with high-speed data lines to deliver HD-quality films to high-definition projection systems. CDNetworks provides the network infrastructure and the file delivery technology to economically deliver the large HD-file downloads, in both 720p and 1080p. The files are sent in one-of-three high-quality, yet compact, HD-file formats - MPEG2 HD, VC-1 HD, and .264 HD. Leased broadband lines deliver the files directly to servers, located at the theaters, where the files are rendered and delivered to high-quality HD-cinema projectors. Emerging’s approach is totally carbon neutral, using no petroleum-based 35mm film prints, no carbon-consumed shipping of heavy 35mm film canisters, and the most eco-friendly and economical film delivery platform available.

Emerging Pictures considered using satellite technology for their file-download system, but found CDNetworks’ digital large-file-download solution to be much more cost-effective. Data-network delivery also compares very favorably to the cost of cloning, shipping, and retrieving hard drives and makes venue operation far easier than traditional or satellite-file-download systems.

Emerging Pictures has an impressive track record to-date of both alternative content events and specialized and independent films. They are not shy to trumpet it:

Emerging Cinemas is the partner of choice for specialty-film distributors who need a cost-effective, carbon-neutral means of sending HD-quality files to communities in search of high- quality cinema programs. Emerging has secured North American digital cinema distribution rights to the prestigious La Scala Operas, Salzburg Festival, Glyndebourne Operas, and Bolshoi Ballet company performances. Pop Music artists presented include Bruce Springsteen, The Who, and The Smashing Pumpkins. The company also distributes top-end art house films from leading US and International cinema companies and films from governmental film agencies.

So hats off to our friends at EmPix for not just thinking about technology but also about the environment, particularly in these tough economical times when much better of companies are worrying more about their bottom line than about the carbon footprint. They offer a lesson to the Big ‘D’ Cinema industry in corporate responsibility.

Cinemas - Ignore Baby Boomers At your Own Peril


senior-vue

This very good article from the New York Times does not dicsuss cinema or cinema advertising explicitly. But the implications are writ large for the two about the growing importance of the aging US (and European) population in terms of impact it will have on spending habits.

For decades, older consumers were largely shunned by marketers because they were deemed less wealthy, less likely to try new products and less willing to change brands. Campaigns directed at them were described dismissively as made for the “Geritol generation.” As much as older consumers were to be shunned, young consumers — ages 18 to 34, or 18 to 49 — were desired for what were deemed their free-spending ways, eagerness to sample new products and brand-switching proclivities. The idea that they were starting in life with a proverbial blank slate of marketing wants and needs was catnip to product peddlers.

Those attitudes have been changing, for a couple of reasons. One is the recession, which makes older consumers who may have paid off mortgages seem a safer bet than younger ones who may get laid off in last-hired, first-fired downsizings.

The hard numbers bear out this thinking.

Although “18 to 49 is going to remain the predominant buying demographic,” Mr. Donchin said, “this country is aging, and the boomers are an attractive demographic.”

That appeal is because of the size of the boomer market and because, as Mr. Donchin put it, “50 isn’t what it used to be.”

Older consumers today “are not as resistant to change” as older consumers previously may have been, Mr. Donchin said, summarizing their attitude as “Show me something better, and I’ll try it.”

And the boomers are even “comfortable with digital media,” he added.

Hollywood studios are slowly waking up to this as well, with films like “The Queen” having significantly higher investment return ratios than even big hits like “The Dark Knight”.

But cinemas are only slowly embracing this fact. UK exhibitor Vue spoke on a panel at ShoWest about how it has introduced screenings aimed at an older clientele where they don’t have to sit next to youngsters chatting on mobile phones. Vue may soon want to consider targeting 45-65s with wine and cheese in the evening, rather than just the 65+ tea-and-biscuit crowd.