Larry Etter, Senior Vice President Malco Theatres, Inc., will receive this year’s NAC ICON Award at ShowEast. He will be presented with this special honor as part of the Final Night Awards Ceremony sponsored by The Coca-Cola Company on Thursday, October 24 at the Loews Miami Beach Hotel.
“We are very excited to be able to honor Larry for his outstanding contributions to the concession and cinema industries,” stated Andrew Sunshine, President, Film Expo Group. “His dedication and hard work have made him a true icon to be commended and celebrated.”
“Larry Etter’s commitment for over 16 years as the Director of Education for the NAC along with his 30 years of involvement in leadership roles within NAC has set Larry apart in our industry.,” according to Rob Novak, President of NAC. “The executive board of the NAC is so proud to acknowledge all that Larry has done for our industry and bestow open him the 2024 NAC ICON Award.”
Larry Etter has been instrumental in the theater industry since 1997 when he was employed by Malco Theatres, Inc. in Memphis, Tennessee. In addition to his responsibilities as Senior Vice President at Malco, Larry has served as Chairman of the Board for the National Association of Concessionaires; he has served on its Board of Directors since 1993. In 2008 was appointed Director of Education for NAC. He has presented certification classes and seminars in 14 different countries and over 50 cities.
He currently teaches a 1-day accreditation class for the recreational food service managers to those in the concession field as well a 3-day Concession Managers Certification class for NAC and the ACS certification for suppliers and sales professionals.
Larry Etter has engaged in the development of concessions curriculum for universities and online. He worked with Dr. Susan Hubbard at Auburn to create a 3hr accredited recreational foodservice management class supporting a Human Sciences degree. He assisted in building online programs for Food Safety, Alcohol Awareness and Sexual Harassment Certification within the NAC portfolio. In addition, Larry worked with Experia and NSF in developing the recreational foodservice food safety exam specifically for concessionaires and contributed to writing the nationally certified food safety manual by NSF. Larry has performed a considerable amount of research on the theatre industry through his association with The Kemmons Wilson School of Hotel and Resort Management at the University of Memphis as an adjunct professor.
About ShowEast
ShowEast will take place from October 21-24, 2024 at the Loews Miami Beach Hotel in Miami, Florida. After 35+ years, ShowEast is the longest-running and most successful film convention for major, regional, and independent cinema professionals. The show will attract an estimated 2,000 domestic and Latin American motion picture industry professionals and will feature product presentations and screenings of major upcoming films, exclusive sponsored events, plus exciting and informative seminars.
About Film Expo Group
The Film Expo Group is the premier organizer of networking events in the motion picture industry. The Film Expo Group produces ShowEast, held in Miami; CineEurope, held in Barcelona; and CineAsia, held in Bangkok