One of Europe’s largest theatre chains, Cinémas Pathé Gaumont, operates 133 theaters with more than 1,300 screens in France, the Benelux region and Switzerland. At least 100 of those auditoriums are premium theatres, with the circuit dominating IMAX, Dolby Cinema and 4DX screens in the region.
With the exhibition industry recovering from the pandemic, Cinémas Pathé Gaumont is looking to expand in ways that lean into the premium experience.
The company’s CEO, Aurélien Bosc, told Variety, “Offering the highest quality technologies combined with ever greater comfort seems the most relevant path to follow.” To that end Cinémas Pathé Gaumont is in the midst of a USD $500 million modernization plan which will “refurbish existing theaters and develop new and premium offerings.”
As well, the company will utilize its customer data not only to communicate with customers, something it did during COVID shutdowns, but also as a means to market more effectively to increase admissions. Bosc hopes that means Cinémas Pathé Gaumont can partner with Hollywood studios more frequently and earlier on in the release of a film.