Texas-based Alamo Drafthouse has announced the promotion of Michael Kustermann to CEO, succeeding Shelli Taylor, who has decided to retire, though will remain on the Board of Directors. Kustermann, previously the President of the company, will lead Alamo Drafthouse as it continues its growth and investment in theaters, maintaining a unique moviegoing experience that has gained an international reputation.

Taylor was originally brought on to Alamo by private equity investors who wanted to help its Founder and Executive Chairman Tim League expand into new cities. She arrived in May of 2020 with theatres arleady shutdown nationwide due to the COVID pandemic. Throughout Taylor’s tenure as CEO, Alamo faced significant challenges beyond the pandemic, including restructuring under bankruptcy. She gave Alamo a more of a corporate feel during a tumultuous time. While a few longtime past and present employees will be quick to tell you they preferred the company’s previously loose and relaxed culture, Taylor accomplished the objective for which she was initially hired and the company has rebounded under her leadership.

Kustermann’s promotion comes after showcasing his experience in driving key initiatives, including team culture development, new concept innovation, and successful programs like the Silent Service menu ordering system and the Season Pass subscription plan. He takes over as CEO on 11 August and he will continue to lead the company’s growth and expansion into new markets, exemplified by the recent openings in Chicago, St. Louis, and Washington DC, with plans for additional locations in Boston and Florida.