More than a week after the cinema industry returned home from CineEurope, hopefully everyone has recovered from this year’s event in Barcelona and has had a chance to catch up on overdue work and overflowing email inboxes. One of those emails should be telling you about the upcoming CJ Cinema Summit on 11 July, when we will be unveiling this year’s Top Women In Global Exhibition list. You can register here.
Perhaps it is just those of us who attend CineEurope from abroad that spend the following two weeks being asked about our take on the conference by colleagues and contemporaries. For at least the past two years inquiries like “So, how was Barcelona?” or “What did you think of CineEurope this year?” were all ways of asking the same question; “Based on what you saw at CineEurope, what’s the state of the industry and what does it mean for the near-term future of the the market?”
This year, in the weekend leading into CineEurope, Disney and Pixar thankfully released “Inside Out 2” to a whopping USD $295 global opening box office. This helped set a far more upbeat mood than would otherwise have been possible since the cinema operators in attendance had all spent the first half of 2024 with very few studio releases to play. While “Dune 2,” “Kung Fu Panda 4” and “Godzilla x Kong: The New Empire” helped in March, not having any big releases ini January, February or April was devastating to exhibitor’s finances, especially independent operators. With titles such as “The Fall Guy,” “Furiosa,” and “If,” not kickstarting the summer moviegoing season with a bang, cinema owners were either downright depressed or in full panic mode by the time they arrived at the International Barcelona Convention Center.
The whisperings that Cineworld may need to restructure its finances in the United Kingdom this summer so soon after exiting bankruptcy in the United States surely didn’t help. That rumour spun off in all directions, most of which had only a shred of accuracy, if any at all. (The reality of what’s going on at Cineworld is far too nuanced and detailed to get into here, though watch this space over the next month for more info.)
Honestly, I lost count of how many exhibitors told me in confidence that, while they may be able to make payroll in June and maybe July, they weren’t sure how they could remain in business or make payroll by August and September. These were cinema operators of all sizes; small, mid-size and even market leading chains. In the same breath, after seeing slate presentations from nearly a dozen distributors, they were also expressing optimism that the series of uncontrollable negative market forces were coming to an end.
“Bad Boys: Ride or Die” and “Kingdom of the Planet of the Apes” were holding way better than then exhibitors had expected. “Inside Out 2” was racing its way toward a billion dollar box office in record time. Now with “A Quiet Place: Day One” opening to USD $98 million globally, exhibitors crossed their fingers that “Despicable Me 4” and “Deadpool & Wolverine” would perform even better. That sound you hear is the collective sigh of relief from exhibitors the world over, especially those with local titles to help drive attendance.
Once the anxiety of CineEurope delegates subsided, they began to realize the market has a lot to look forward to when movies and audiences turn up at theatres. For instance, Barco and Christie continued to show off their new HDR offerings. Christie also had a booth highlighting CINITY, which has HD-everything. There were also three different direct view manufacturers set up at CineEurope showing off new and improved LED screens; LG, Samsung and Timewaying. I unfortunately didn’t make it to any of Vista Group’s seminars, which I was really looking forward to, though everyone who did said they were impressed. I actually spent a great deal of time on the trade show floor, either attending the break out sessions, sitting in each and every Ferco chair, visiting the likes of GDC, Harkness Screens and CinemaNext (to name only a few), admiring the new Infinity Seating pods, or watching the POSitive robot avoid everyone as it rolled down each aisle.
I also ate way too much candy and popcorn (because it wouldn’t be right not to try all of them) and I drank my fair share of Coca-Cola. In fact, the Coca-Cola booth had a whole section devoted to Coke & Go. This is Coke’s unattended retail frictionless transaction idea where customers can purchase concession items without any human interaction. The technology is quite slick and the trend is catching on so quickly that Coca-Cola presented an informative panel discussion on the subject during the Tuesday programme.
After the session I wound up speaking with Nick Gault, Senior Director, Away From Home Customers, Coca-Cola Europe, suggesting they name the new concept Coca-Gola. He was quick to tell me that I should keep my day job. I took this as a huge compliment intended to reassure me that my efforts as an accidental journalist would be missed if I were instead to become a genius marketing executive with such pearls of branding wisdom. That’s surely what he meant.
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