By now, if you don’t know that Taylor Swift expanded the distribution of her concert film, “Taylor Swift | The Eras Tour,” to all (or at least most) international territories then you very well may be living in a cave. AMC Theatres, which is distributing the film directly for Swift, is working with sub-distributors like Trafalgar Releasing to open the movie globally day-and-date on 13 October, not just in North America. Definitely a smart move on her part, if only to combat piracy.
The film runs about 2 hours and 45 minutes, which is shorter than her three-plus hour concert. That’s probably because they are cutting out the acoustic set of secret one-off songs Swift performs toward the end of each show on the tour. Here’s a free idea for Swift; bundle all those secret song performances into another film and release a sequel after next year’s leg of the tour. (And before someone comments, we know they aren’t filming every show.)
There are really only two reasons to post this story. The first is to remind everyone that the CJ Cinema Summit on 5 October 2023 will be focused on the upcoming release of “Taylor Swift | The Eras Tour” and how exhibitors and service providers are moving at lightning speed to make sure the film is successful. (Spoiler alert… it will be.) Please register to join us or watch the session on-demand.
The second reason is to once again, try to underscore to those in the cinema industry who aren’t aware or don’t believe in the economic impact Swift has in a market. By now everyone on Earth (and probably several other planets) knows the pop-singer may or may-not be dating American football player Travis Kelce of the Kansas City Chiefs. Shots of Swift cheering Kelce on during last Sunday’s televised game helped bring in a whopping 24.3 million viewers, including a usually absent demographic; young women. The price of tickets for next Sunday Night Football’s game in which the Chiefs take on the New York Jets have increased by 40%. Sales of Kelce’s jersey have increased 400%. Kelce’s podcast had a million extra downloads this week. His Instagram account gained hundreds of thousands of followers in a single day. After a picture surfaced of Swift at the game eating chicken with “seemingly ranch dressing” sales of the condiment exploded.
This doesn’t say anything about all the trending TikTok and social media memes that were started after last Sunday, such as all those in which Swifties were having the game of football explained to them or the ones in which they were really glad Swift was being kind enough to lend her concert venue to the National Football League. Another meme had wives telling their dumfounded husbands that Kelce was going to “blow up” now that Swift shined the spotlight on the future Hall of Fame Super Bowl champion. By the way, that one works in reverse with boyfriends telling their girlfriends that Kelce dating Swift will probably do wonders for her career. Did we mention the song parodies? There are so many of these one has to wonder how all these fans will have time to actually come and watch her concert film.
This is all to say that if you own and operate a movie theatre and are showing Swift’s film… for heaven’s sake, be sure to order enough popcorn and soda before it opens!