Sky TV is partnering with the cinema chain Vue in the United Kingdom to offer customers two free movie tickets every month at no extra cost. The program is available to existing and new customers of Sky Cinema in the UK and Ireland. Sky Cinema is Sky TV’s subscription video-on-demand service that offers over 1,000 movies on-demand.

The promotion has a few limitations; the free cinema tickets can be used from Sunday through Thursday and only for 2D screenings. Sky Cinema customers can find the claim code to use when purchasing tickets for screenings at Vue in the company’s MySky mobile app. The claim code will change on a monthly basis.

We have long championed the idea of SVOD services including movie theatre tickets or cinema access as a part of their subscription plans. MUBI gives its subscribers one free movie ticket per week to a specific film in its MUBI Go program. These kinds of schemes help customers, who are clearly passionate about movies, justify the monthly cost of their streaming subscription services, as Sophia Ahmad, Chief Consumer Officer, Sky UK & Ireland pointed out: “In a time when value is more important to households than ever, Sky Cinema’s exclusive partnership with Vue will give film fans the chance to enjoy the experience of monthly trips to the cinema at no extra cost.”