Saudi Arabia continues to position itself as a global hub for film the film industry as was quite clear during the second edition of the Saudi Film Confex, a four day event which took place 9-12 October in Riyadh. Minister of Culture Prince Badr bin Abdullah opened the event with a keynote speech that detailed the ambitious vision to “empower talents and open up horizons for strategic partnerships” in film production, distribution, and exhibition. He emphasized the need for infrastructure development and creative content that will enhance the Saudi film industry’s competitiveness on both regional and international stages.

Saudi is already the top movie market in the Middle East, by box office, a mere six years after lifting its 35-year ban on movie theatres. The Confex registered over 70,000 attendees made up of a diverse group of filmmakers, producers, and industry experts, and at least one A-list actor; Will Smith. They were able to participate in numerous panel sessions and workshops covering the cultural and economic impact of the growing film industry in the Kingdom. As well, over 130 companies and government agencies participated either by attending or actually setting up booths and meeting spaces a the event.

Among the major announcements at the event, Muvi Studios, the production arm of Saudi Arabia’s leading cinema chain, unveiled several new deals, including a partnership with Sirb Production on the anticipated social satire “Lail Nahar.” Directed by Abdulaziz Almuzaini, the film is set to release in December and is said to be a blend humor and commentary on the Saudi entertainment industry. Muvi Cinemas CEO Adon Quinn expressed excitement for the project, stating that it represents the creative future of Saudi cinema. “This film represents the bold, forward-thinking approach we are committed to bringing to the Saudi film industry,” he said. Additionally, Muvi signed deals with Black Light Productions and filmmaker Ayman Khoja, further solidifying its commitment to nurturing local talent and producing Saudi-made films.