Kinoplex, one of the largest cinema chains in Brazil, is launching a new promotion starting 4 August that allows customers to get one free movie ticket for every regular priced ticket they purchase. The company has dubbed the promotion Dobradinha Kinoplex (Double Kinopolex) and it will run across the entire circuit, save for three locations; UCI Kinopolex, Kinoplex Shopping Leblon and Leblon Globoplay Cinemas.

The 2-for-1 program looks to boost weekday attendance, running only Monday through Friday. As well, the free ticket must be for the same screening as the full price ticket.

To sweeten the deal, Kinoplex is extending the program to the concession stand where anyone purchasing a Combo Super will automatically be upgraded to a mega popcorn.