Bobbie Andrews has been hired as the new Senior Vice President and Managing Director of EMEA for CJ 4DPLEX, which specializes in premium film formats and cinema technologies. Andrews joins the company with more than 15 years of theatrical industry experience and will lead strategic growth and marketing efforts across EMEA for the cinema technology company’s premium formats, ScreenX and 4DX.

Before joining CJ 4DPLEX, Andrews spent the last seven years at RealD, where he served as the Vice Presidnet of Marketing & Commercial EMEAR for the theatrical 3D technology company. Prior to RealD, he worked at 20th Century Fox, helping manage its commercial and exhibition relationships across EMEA. Before that Andrews worked for Cineworld Cinemas where he managed busines-to-business marketing, branding and media.

CJ 4DPLEX has already had a record-breaking 2023. Earlier this year, the team announced that the Oscar-nominated “Avatar: The Way of Water” has become the company’s highest- grossing release of all-time, bringing in over $95 million at the global box office from its 4DX and ScreenX formats.