Fandango is officially jumping into the subscription moviegoing business, sort of. The largest online movie ticket retailer in the United States is launching a new membership program called Fandango FanClub where for a monthly fee of USD $9.99, members will receive a USD $10 movie ticket promo code each month, along with waived convenience fees on all ticket purchases. So it’s not exactly a movie ticket per se, but essentially a discount off a movie ticket purchase.

As part of the launch promotion, new FanClub members will receive two free movie tickets after a seven-day free trial period. And what’s better than one rewards program? Well, two rewards programs, of course. FanClub members can also continue earning rewards through Fandango’s existing free FanRewards system, which provides a USD $5 promo code for every four tickets purchased. This dual rewards structure enables FanClub members to effectively double their benefits though hopefully not their confusion over which program they belong to.

Fandango says they came up with FanClub in response to consumer demand for loyalty programs that offer tangible rewards and that it is designed to encourage more frequent cinema visits. The company sells tickets for over 31,000 movie screens throughout the US.