CINITY, a groundbreaking new movie presentation format developed by three leading cinema technology providers over four years, allows for more brightness, color and contrast at the highest frame rates possible.

Cinemas around the world are beginning to light up their marquees once again after COVID-19 has kept them closed for more than a year. Throughout the ongoing pandemic, the ability to release new movies theatrically was impractical, forcing exhibitors to search for alternative routes to reach audienc…