Kinepolis’ Jaarbeurs Theatre, Utrecht, Netherlands Launches this Week with MX4D EFX Auditorium

Kinepolis’ Jaarbeurs, Utrecht opens October 10 with a state-of-the-art technology cinema featuring the widest range of film enriching experiences.

(October 9, 2019) – MX4D is a 4D experience that feels natural and immersive. The 4th dimension intensifies the movie going experience with full motion chairs, weather simulations and scents, impacting all senses.
The visitor will be especially surprised and delighted by the movements of the comfortable chairs in combination with the image, made possible by the unique technology of MX4D MediaMation. The motion feels very smooth, powered by pneumatic air technology. A patented armrest delivers additional effects to each seat, while the audience enjoys a truly immersive, yet communal theater going experience that is not available from home.

Action, sci-fi, horror and family movies are all enhanced in MX4D. Upcoming Fall and Winter films to be featured include: Disney’s “Maleficent: Mistress of Evil” with Angelina Jolie, and “Frozen 2” and “Star Wars: The Rise of Skywalker”. Other anxiously awaited films in MX4D include Sony’s “Jumanji: The Next Level” and “Charlie’s Angels”, and Paramount’s “Terminator: Dark Fate”.

Howard Kiedaisch, CEO of MediaMation enthusiastically stated, “This is the first location we have done with one of the greatest theater circuits in the world, Kinepolis. We look forward to more in several countries. Their cinemas are stunningly beautiful and on the cutting edge technologically.”

About Kinepolis
Kinepolis Group currently operates 97 cinemas worldwide with a total of 884 screens and more than 175,000 seats. Including the Canadian organization, Kinepolis employs 3,800 people, all committed to giving millions of visitors an unforgettable movie experience.

About MX4D
MX4D is a 4D film presentation system – developed by the American company MediaMation – designed to make the movie experience even more intense. By moving chairs, weather simulations and scent effects synchronized with the action of the movie, you get to feel part of it all. MX4D utilizes theater seats that tilt forward, backward, and sideways, in synchronization with movement on the screen, as well as air pulses, tactile effects, and other technology. MediaMation specializes in interactive exhibits, motion seats, MX4D and motion effect theaters and system integrations throughout the world.

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