Australia’s leading entertainment company, HOYTS, and Australia’s number one shopping site, eBay, have teamed up to bring movie-lovers access to discounted tickets every Tuesday. eBay customers can access up to 6 movie tickets each Tuesday for just $11* (that’s around half price off the original price) to any movie at HOYTS cinemas nationally. And for eBay Plus members, $25* HOYTS LUX movie tickets for those looking to take their next trip to the movies up a notch for a little less.
Ellisa Woodham, General Manager of Corporate Solutions and Partnerships at HOYTS said that the collaborative partnership would deliver real value to both eBay shoppers and HOYTS guests. “Working closely with the client and their media agency MediaCom, we developed a bespoke partnership solution that would deliver on eBay’s key objectives, whilst providing mutually beneficial outcomes. Our compelling tiered discount movie ticket offering provides the best value to eBay’s loyal customers, while driving ‘Bums on seats’ back within HOYTS”.
Rebecca Newton, Head of Brand and Customer Acquisition at eBay Australia said, “We’re always looking for ways to give eBay shoppers more value, so it’s exciting to join forces with one of Australia’s leading entertainment brands. We’re confident Australians will jump at the chance to watch the latest blockbusters, while enjoying the incredible value they know and love from eBay.
“The partnership forms part of our exciting new initiative, eBay Tuesdays, where eBay is the destination to get the best value every single week. In addition to HOYTS tickets for less, we have huge savings for shoppers with the hottest deals reserved for our loyal eBay Plus members.”
The offer is supported by an extensive media campaign via Val Morgan out-of-home placements, in-cinema and digital formats managed by MediaCom.
Client Lead from MediaCom for eBay, Lynsey Mogridge said “We have always looked for bigger picture opportunities to link our clients and publishers in partnerships that can drive incremental benefit for both parties. eBay was looking to provide more value to its customer offering, so when the HOYTS and Val Morgan partnership opportunity was put on the table, it felt like a no brainer. Leveraging the reach of HOYTS to give back to eBay shoppers and amplifying through the Val Morgan network, it was a win-win across the board.
The team at Jack Nimble were the creative genius behind a series of quirky and informative TVS promoting the HOYTS movie ticket offer, bringing the eBay Tuesdays message to life within the engaging HOYTS environment with maximum impact on its cinema screens.
“We loved the idea of seeing how far people would go to get cheap movie tickets, when in reality all they need is eBay” said Adam Wisem Co-Founder and Executive of Jack Nimble. “When there’s an opportunity to come up with dozens of executions on one simple idea, you know you’re onto something fun. We certainly had a blast creating these, and we can’t wait to see them on the big screen!”
eBay Plus is a shopping membership featuring express metro delivery**, free returns on Plus items, access to exclusive eBay Tuesday deals, 10% extra off the daily deals page*** and more for just $49 per year. New eBay Plus members can access their 30-day free trial here. ****