Korean cinema major CGV is set to launch a combined cinema and streaming subscription service. The CGV Plus (CGV+) service will enable audiences to consume movies and TV shows both in multiplexes and in their homes. The scheme is a partnership with Korean SVoD service TVING, which streams Korean and international dramas, entertainment shows, exclusive television films and specials. The offer comes in two different configurations and pricing levels: CGV Plus Basic and CGV Plus Double, depending on the level of interest and frequency of usage.
The two offers will only be available to the first 10,000 customers on a first-come-first-serve basis. Membership to it is purchased via the CGV mobile app. “CGV Plus has been introduced so that movie-loving audiences can experience content through various channels,” said CGV’s Cheol Cheol, Marketing and Communication Team Manager. TVING is a joint venture between CJ E&M, Naver and JTBC.