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Box Office Success and the New Normal: Looking Beyond the Numbers

Last Wednesday I attended a 1:00 pm showing of “Tenet” on its opening day in one of London’s biggest multiplexes. I think it was a “sell out” – it certainly looked pretty full – but I genuinely have no idea. For those of us who have made decisions based on box office figures and analysis…
Deliver Us From Evil, Greenland, Unhinged

Worldwide Box Office Slowly Sputters To Life As Cinemas Reopen

Global data kindly provided by Comscore.  With almost 50% of cinemas around the world back in business, the big screen is stretching and coming out of its deep sleep. “Tenet” tickets have gone on sale, spreading like wildfire across social media, accounting for half of all ticket sales a…

Korean Zombies and Cartoon Characters Battle It Out For Global Boxoffice Dominance

Global data kindly provided by Comscore.  With cinema starting to bloom open across the globe – with Beijing opening up while spikes as seen in Dalian shuttered cinemas in that area – the theatrical industry is stirring from its ventilator. It remains to be seen what state the patient wi…

Is 2020 Now a Write-Off Year for Cinemas?

So what now? That seems to be the common refrain from most cinema industry followers as this past week we watched more high profile films moved back to 2021. As cinemas reopen in some parts of the world, and as others prepare to do the same, they are increasingly faced with a crippling problem: they…
Global Box Office Reboot

Horror and Family Films Help Reboot Global Box Office

Global data kindly provided by Comscore.  This week’s box office – focusing on the first two weeks of July – was widely varied as the pandemic continues to allow some little pigs to go to market while making other little pigs stay home. While we’re all waiting on new releases such as…
#Alive

The First Post-COVID Blockbuster Hit Isn’t a Hollywood Film

With cinemas re-opening all over the world, but major Hollywood tentpoles either repeatedly postponed or going straight-to-VoD, returning moviegoers have had to make do with holdover titles (“1917,” “Little Women”) and older re-releases (“Jaws” and “Jurassic…

What Cinemas Are Showing While They Wait for “Tenet”

In one of the most famous scenes in the 1992 film, “The Last of the Mohicans”, Daniel Day Lewis’ character tells Madeleine Stowe, “You stay alive, no matter what occurs, I will find you.” That’s a rather apt analogy for movie theater operators during this coronavirus pandemic who are trying desperat…
The Return of the 52 Week Movie Business

The Return of the 52 Week Movie Business

Much like a Beach Boys song from the 1960s, North American distribution has been focused far too long on the spoils of summer, jamming tentpole after tentpole into the four-month long summer season. I’m sure there’s a musical analogy for their concentration on November and December as well but I can…
Second-Guessing The 2020 Box Office Doomsayers

Second-Guessing The 2020 Box Office Doomsayers

It’s feast or famine when prognosticators look at box office prospects. In 2019, everyone saw a calendar year bursting with sure-fire billion dollar grosses like “Avengers: EndGame,” “Frozen II,” “Star Wars: The Rise Of Skywalker” and “Toy Story 4.” They all but guaranteed movies would set an all-ti…

Chinese Cinemas Continue Strong Growth in First Half of 2018

The Chinese cinema industry has seen strong growth figures in the first six month of 2018 – with one critical exception. Box office growth was mainly driven by local titles, while the pace of opening new cinemas showed little sign of slowing down, based on figures released by the National Film…
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