Discovering How The ECA Uses Trailers To Promote Event Cinema

Rather than simply being a service that continuously clogs your inbox with email updates, it turns out LinkedIn, the popular social network, can be rather useful for discovering certain bits of industry information. Take, for example, a recent discussion on…

A Little Teaser For “Ant-Man” Is A Big Win For Marvel

Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avengers: Age of Ultron” and “Ant-Man”. Marvel rang in…

Regal Cinemas Causes A Disturbance In The Force

A few days ago you may have felt a great disturbance in the force, as if millions of PR managers suddenly cried out in terror, and a theatre chain was suddenly silenced. Translation: Regal Cinemas learned the hard (and often…

Marvel Plays It Smart After “Avengers” Trailer Leak

When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…

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