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Arts Alliance Media - Sound Vision Technical Case Study

How Arts Alliance Media Supports Sound Vision Technical to Optimise Efficiency and Elevate the Moviegoing Experience for their Clients

In the fast-paced world of cinema exhibition, first-rate support and quality solutions that deliver tangible results are essential for integrators striving to make a meaningful impact on their clients’ operations. For Sound Vision Technical (SVT), delivering seamless technology integration goe…

Art House Convergence Relaunches Loyalty Program in North America

Customer loyalty programs have become an essential tool for exhibitors over the years. At Art House Convergence (AHC), a coalition of independent exhibitors across North America, their own unique loyalty program has recently been relaunched. Formerly a project of the Michigan Theater Foundatio…

Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals

One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

CJ Tech: Sound and the Premium Moviegoing Experience

No one would disagree that providing an experience that causes moviegoers to return to a theatre is a smart business decision. But what exactly is the “premium moviegoing experience” that everyone is talking about, and how do you deliver it? It’s more than just oversized screens, plush recliners or…