The Alamo Drafthouse has gained quite a reputation over the past couple of years as one of the countries best movie theaters. Entertainment Weekly hailed it as the best movie theatre in America and Wired.com went a step further by calling it the “Coolest Movie Theater in the World”. Besides being known for an eclectic mix of programming which is served up alongside beer and barbecue, founder Tim League has also built the Alamo Drafthouse’s reputation through Fantastic Fest, an annual film festival specializing in horror, action, fantasy and science fiction titles.
But if you ever get a chance to visit the Alamo Drafthouse, you may not want to reach for your mobile phone whether it’s to make a phone call or text a friend.
Earlier this week the Alamo Drafthouse gained even more notoriety after a creative anti-texting public service announcement turned into a YouTube viral video. According to a post on the theatre’s website, a patron had to be expelled from the Drafthouse recently after she wouldn’t stop texting in the middle of a movie. Even though the Alamo Drafthouse has a strict zero tolerance policy when it comes to talking or cell phone use during movies, the moviegoer continued to text after being given two warnings to give her thumbs a break. So, Drafthouse employees tossed her to the curb without a refund.
Apparently, the audience member was none too pleased at this turn of events and called the Drafthouse to leave a profanity laden voicemail. The audio from the voicemail turned out to be the perfect soundtrack for League’s PSA, which can be viewed above or on YouTube. (Warning: The patron’s choice of language makes this video a textbook definition of NSFW – Not Safe For Work).