Tag Archives: Texas Instruments

TI’s 4K Announcement Causes Waves - Wither 2K Now?

June 18, 2009

The announcement on Celluloid Junkie that Texas Instruments is developing 4K projector solutions is causing waves throughout the industry. The story was picked up by both THR.com (DLP making the jump to 4K) and Variety (TI leaping into 4K fray), which despite their headline both acknowledge that TI was effectively forced into this situation by the Sony tie up with Regal and AMC.Perhaps the best other coverage came from Eric Taub in the New York Times:

TI has always said that 2K is good enough, with tests showing that consumers can’t see the difference.

TI has been against 4K, until they were for it. On Thursday, the company announced that it would now market 4K technology, which will be incorporated into their next-generation projector technology to be manufactured by a variety of partners.

The company will continue to sell 2K projectors to the majority of its customers, according to Nancy Fares, business manager for TI’s DLP Cinema Products Group.

Ms. Fares said that this is not a case of TI trying to play catchup to Sony, which recently announced a number of large contracts to install its 4K projectors in AMC, Muvico, and Regal Entertainment cinemas. Texas Instruments has been working on 4K technology for two years, she said.

And when TI said that most consumers can’t see the difference between a 2K and 4K image, the company is sticking to its guns.

Their 4K technology will only be installed in about 20 percent of its customers’ theaters, the “brightest and biggest” with screens 70 feet and larger in size.

TI has meanwhile put out a press release providing details:

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Posted in Business, Digital Cinema, Technology

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It’s Official: TI Targets 4K; Cinemark Makes Deal

By Carolyn Giardina

June 17, 2009

dlp_logo1 It’s official: On the heels of our previous Celluloid Junkie post on this subject, TI announced that it plans to develop 4K as an extension of its next-gen DLP Cinema projection technology.

The new platform—which TI said would comply with the DCI spec—is slated to launch at the end of the year and initially support 2K. TI aims to offer 4K sometime in 2010.

Meanwhile, Barco inked a deal to deploy TI’s developing 4K technology to the Cinemark theater chain—a notable move, as additional DCIP members Regal and AMC both recently announced deals with Sony.

“Regal and AMC are no stranger to DLP Cinema,” said Nancy Fares, business manager for DLP Cinema Products Group. “I hope this will give them an option to think about.”

Fares reported that a 1.2 inch 4K chip would be developed and released first, “but there are not limitations.” She added that TI would also continue 2K development. 4K, she said, would offer choices, including support for 2D screens as big as 100 feet, and 3D screens as big as 75 feet. It’s not expected that the developing technology will be able to be retrofitted to the current system.

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Posted in Business, Digital 3D, Digital Cinema

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Sources Say TI Moving Toward 4K

By Carolyn Giardina

June 16, 2009

dlp_logo TI is developing but has not commercialized a 4K DLP Cinema system and is pushing for a big exhibitor—perhaps DCIP partner Cinemark–to come onboard, Celluloid Junkie sources report.

Nancy Fares, business manager for DLP Cinema Products Group, was contacted for comment. She only responded: “We have always said our technology is capable of going higher to a resolution of 4K and even higher. It’s about what the market needs and wants.”

AMC and Regal—DCIP’s two additional participants–have demonstrated interest in the resolution, as both recently announced deals to deploy Sony 4K digital cinema projectors.

Some insiders opine that a 4K announcement from TI might lead AMC and Regal to review their Sony deals. Considering the stakes, other insiders question why TI would not have already made the alleged development public.

DLP Cinema projectors are installed in an estimated 6,000 sites in North America, compared with Sony’s estimated 400. But Regal represents a total of 6,775 screens in the US and AMC encompasses 4,628, giving Sony the potential to overtake DLP Cinema with these installations.
Meanwhile, any announcement by TI of a move into 4K may potentially slow further 2K deployments. One insider pointed out that many exhibitors remember the shift from 1.3K to 2K, with 1.3K projectors have to be written off. It has also been suggested that while DCI specifications approve of both 2K and 4K projection, there might be a fear of a competitive disadvantage of 2K, particularly as major Regal and AMC have already committed to 4K.

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Posted in Digital Cinema, Technology

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AMC Set To Deploy Sony 4K Digital Projectors

By J. Sperling Reich

March 29, 2009

On the eve of ShoWest, the largest trade show for the motion picture exhibition and distribution industry, AMC Entertainment is set to announce that it will install Sony’s 4K digital projectors on all of their screens. According to Variety and the New York Times, the world’s second largest cinema chain will begin installing the equipment in the second quarter of 2009 and complete the rollout by 2012. Presently AMC has 4,628 screens across 309 theatres.

The circuit is no stranger to Sony’s projectors having already installed 150 units to date.

The announcement comes on the heels of last Thursday’s news that AMC chose RealD as the 3D technology provider for 1,500 of its screens. The cinema chain already has 29 screens capable of showing 3D films. Together the two announcements are the culmination of the agreement made public in February that Sony and RealD would team up to merge the two companies’ technologies into a combined 3D product offering.

Besides being the kind of news the industry was hoping to hear at ShoWest, given the stalled digital cinema rollout, this is a huge win for Sony. As the Times points out, there has been little competition for Texas Instruments, which as installed it’s DLP projection technology on nearly 5,500 screens. Read More »

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Posted in Miscellaneous

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There’s not really 5,000 digital cinemas out there

By Patrick von Sychowski

October 17, 2007

Texas Instruments might have you believe that there are 5,000 digital cinema installations across the world and on “every continent except Antarctica,” based on the press release ‘DLP Cinema(R) Technology Surpasses 5,000 Screen Milestone‘. But this is based on a creative definition of what constitutes a cinema screen. But that does not stop the PR from gushing:

There are 5,260 DLP Cinema enabled theatres installed across the globe, an increase of 140% from the same period one year ago.

The pristine picture quality and ideal combination of contrast, color and brightness created by DLP Cinema allowed DLP Cinema technology to quickly become the industry standard. DLP Cinema(R) technology is deployed throughout 99% of the digital cinema market and is in every continent in the world except Antarctica. DLP Cinema expects to surpass 5,500 screens by mid November, 2007 and 10,000 screens by the end of 2008.

It then goes on to discuss 3D, noting that there will be a 1,000 digital 3D-enabled screens in North America in time for ‘Beowulf’, which is very impressive given that that time two years ago when ‘Chicken Little’ came out in digital 3D there were just 83 screens put in place.

Which brings us back to what constitutes a ’screen’ or, more properly, ‘cinema screen’. As TI counts it, this is not a screen that you would find in a cinema or multiplex, but any screen with a DLP Cinema(R) projector pointing at it. This means that post-production facility grading room, preview theatres, specialized screening rooms, simulator installations, theme park screens and other places all fall within this category. These can be as much as ten per cent, given that post houses and other film service locations have had to digitize faster than cinemas to provide the content.

So we are somewhere above the 4,500 mark in terms of proper digital cinema installations, which in itself is impressive, but it is not the nice round number that TI has rolled out for ShowEast.

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Posted in Analysis

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