Tag Archives: Star Trek

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Regal Cloudy With A Chance of Meatballs Download Promotion

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’re wondering what promotional wizardry got me to respond to a marketing email. Or perhaps, you haven’t even made it this far into the story because, much like marketing emails, you stopped reading after the first two sentences.

The first email (shown above) was sent by Regal to members of the circuit’s Crown Club loyalty rewards program. It arrived with the subject line “Free Movie Download With Cloudy 2 Ticket Purchase!” While I had zero intention of seeing “Cloudy 2″, the offer stood out in my mind to such a degree that when my daughters asked if I would take them to see the movie last weekend, I didn’t hesitate to say yes (much to their surprise and joy).

As the lights dimmed and the trailers began I realized the only reason I agreed to see the film at all was due to the promotional offer. Of course, I silently assured myself that it was also to spend time with my daughters and to give them an unexpected treat.

The offer from AMC (shown below) was even better because it didn’t require customers to make a direct purchase. The company sent out an email to members of their Stub’s loyalty program with the subject “Special STAR TREK gift for members only!”. Inside was an exclusive member offer to download the 2009 “Star Trek” film from iTunes as part of a marketing campaign to promote the release of “Star Trek Into Darkness” in the iTunes store.

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New Yorker Magazine Measures Movie Franchise Profitability

New Yorker Movie Franchise Profitability Infographic

Take a look at the release schedule this summer and you might begin to notice a trend; “Hangover III”, “Iron Man 3″, “Star Trek Into Darkness”, “Monsters University”, “Grown Ups 2″, “Despicable Me 2″ “RED 2″, etc. The number of sequels being pumped out by Hollywood studios is staggering. However are any of these franchises actually profitable?

Last week the New Yorker took a stab at answering that question by publishing an interactive info graphic which displays the financial results of each individual film in 26 different movie franchises. By using adjusted total ticket sales, the magazine was able to compare each franchise by the adjusted gross of each title in the series. As the New Yorker writes

“…with an eye to the bottom line, we created a third ranking that takes a basic view of profitability by calculating the franchise gross as a percentage of the adjusted budge…”

That means visitors can shuffle the order of titles within each franchise, as well as the franchises themselves by gross, per-movie-gross and profitability. This exercise provided answers to age old questions such as whether “Star Wars” or “Star Trek” has earned more.

Have a whack at the chart for yourself and see what lessons you can learn.

Box Office Review-Sunday 28 June ‘Autobots Break Records; 3D Challenges Ahead’

TRANSFORMERSMichael Bay’s “Transformers: Revenge of the Fallen” was the blockbuster that it was expected to be in its opening week. Meanwhile “Up” soared past “Star Trek” to become the new highest grossing film of the year—and underscores the challenges that this summer’s stereo releases face with a still limited number of 3D screens.
We’ll start this week’s Box Office Review with the Autobots from Paramount/Dreamworks, which topped the North American box office this weekend with an estimated $112 million. Since opening June 24, it has earned an estimated total of $201.2 million in North America and $387.3 million worldwide.
The only other film to cross $200 million in North America in five days was “The Dark Knight,” which had a five-day total of nearly $203.8 million. As well, Bay’s latest is the biggest Wednesday opening with $60.6 million, passing 2007’s “Harry Potter and the Order of the Phoenix,” which debuted its magic on a Wednesday with $44. 2 million.
“Transformers: Revenge of the Fallen” looks poised to soon become the highest grossing film of the year in North America.
To that end, Disney/Pixar’s “Up” claimed that title this weekend, the film earned an estimated $13 million to finished fourth for the weekend and to reach a new North American total of roughly $250.2 million, passing leader “Star Trek,” with an estimated $246.2 million.
In its fifth week in release, “Up” continues to play on the majority of the roughly 2,000 3D ready screens in North America, but on Wednesday, July 1, Fox is about to deflate that number with the opening of its digital 3D release “Ice Age 3: Dawn of the Dinosaurs.” Box office numbers for both 3D movies will be something to watch next week.
Also this weekend in North America, estimates suggest that “The Proposal” finished second with $18.5 million for a new total of $69 million in its second week in release; Warner Bros.’s “The Hangover” earned $17.2 million for a total gross of $183.2 million, to finish third in its fourth week; and Warner’s “My Sister’s Keeper” opened at number five with $12 million.

Box Office Review-Sunday 21 June “Up Climbs To $224.1 Million”

up_09Can a house lifted by thousands of helium balloons overtake the Starship Enterprise?
With an estimated $21.3 million domestic gross in its fourth week in release, Disney/Pixar’s “Up” has brought its domestic total to an estimated $224.1 million.
“Up” is the year’s second highest grossing film. Paramount’s leader “Star Trek,” in its seventh week, added an estimated $4.7 million this weekend, raising it domestic total to an estimated $239. 4 million.
Dreamworks Animation’s 3D “Monsters Vs. Aliens” is the year’s third highest grossing film with an estimated $195.5 million.
“Up” still has the majority of the available 3D screens, although Fox/Blue Sky’s 3D “Ice Age 3: Dawn of the Dinosaurs” is slated to open on July 1.
The competition for the year’s highest grossing film will get more crowded on June 24 when Michael Bay’s “Transformers: Revenge of the Fallen” hits theaters.
This weekend Buena Vista’s romantic comedy “The Proposal” debuted at the top of the domestic box office with an estimated $34.1 million. That was followed by Warners’ “The Hangover” with an estimated $26.9 for a new domestic total of $152.9 million.
Sunday estimates suggest that “Up” finished third, and Sony’s new comedy release “Year One,” was just behind with $20.2 million. Rounding out the top five was Sony’s “The Taking of Pelham 1 2 3,” with an estimated $11. 3 for a new total gross of $43.3.

Box Office Review-Sunday 14 June

up_07Two of the current top three highest grossing films of the year in North America are digital 3D releases.
In its third week in release, Disney/Pixar’s wonderful “Up” brought in an estimated $30.5 million for a $187.2 million total gross, making it the third highest total in North America this year so far, behind DreamWorks Animation’s “Monsters Vs. Aliens” with $195.2 million and Paramount’s leader “Star Trek” with $232 million.
Also this weekend at the North American box office, Warners’ comedy “The Hangover” held on to the number one slot with an estimated $33.4 million, taking it over $100 million.
“Up” finished second and Sony’s debut “The Taking of Pelham 1 2 3” finished third with an estimated $25 million.
In the 3D arena, Vivendi opened “Call of the Wild 3D’ this weekend on 14 screens, earning only an estimated $10,500.

Box Office Review-Monday 8 June “Up Soars Over $100 Million”

up2In its second weekend in release, “Up”—Pixar’s 10th animated feature and first in digital 3D—crossed the $100 million mark. The film earned $44.1 million in North America, to reach a domestic total gross of $137.2 million. The film opened in 3,818 theaters, including roughly 1,535 that were 3D ready.
Still, when the final weekend numbers were released Monday, Warners’ new comedy “The Hangover,” has just squeaked by Pixar with just under $45 million for the weekend.
Universal’s new Will Ferrell-starrer “Land of the Lost” disappointed, bringing in $18.8 million.
“Night at the Museum: Battle of the Smithsonian” and “Star Trek” finished fourth and fifth respectively. “Museum” earned $14.6 million for a new domestic total of $127.3 million, while “Star Trek” brought in another $8.3 million in North America for a new domestic gross of $222.7 million.
The debut of “My Life in Ruins,” starring Nia Vardalos (“My Big Fat Greek Wedding”) earned $3.2 million.

“Star Trek” Preview Sweeps Top Golden Trailer Awards

Golden Trailer AwardsWe’re all familiar with the awards such as the Oscars which are given out to the movies and filmmakers that become critical darlings in the United States each year.  However what praise is ever heaped on the short films made specifically to promote such films.  As it turns out, there is indeed a special award given out to those who make the year’s best trailers; the Golden Trailer Award.  Celebrating its 10th anniversary, this year’s awards show was held at the Directors Guild of America this past Thursday and the trailer for “Star Trek” produced by Aspect Ratio took home the top two prizes – the Summer 2009 Blockbuster Award and the Best In Show Award.

Described as “an open competition”, this year’s top trailers were selected by such industry notables as actress Rosario Dawson, writers Thomas Lennon and Robert Ben Garant, television director Paul Feig, author Dade Hayes, Los Angeles Times film critic Kennth Turan, author and journalist Frank Santopadre, producer Jonathan Gray and producing team Max Wiedemann and Quirin Berg.

The program kicked off with a quick cut montage with highlights from the  previous nine years awards show.  The clips wound up serving as a stark contrast for how toned down this year’s festivities were due in large part to the current economic recession impacting the show’s budget.  At least the evening’s host, “Saturday Night Live” comedian Dean Edwards, managed to keep the show moving at a pretty decent clip (no pun intended).

Actually, awards shows such as the Oscars could learn a thing or two from the Golden Trailer Awards when it comes to expediency – 17 awards were presented in about 90 minutes.  Read More »

Box Office Review-Sunday 31 May “Up Lifts 3D”

up_07Disney/Pixar’s stunning “Up” gave digital 3D a high profile lift this weekend, soaring to No. 1 at the North American box office with an estimated $68.2 million. The film opened in 3,766 theaters, including a record 1,534 3D theaters.
This surpassed the opening weekend domestic gross of DreamWorks Animation’s “Monsters Vs. Aliens,” which debuted with $59.3 million in March, although with fewer 3D theaters (an estimated 1,300). Since opening weekend, DWA was able to keep many of the 3D theaters, allowing it to stay in the top 10 until it had to relinquish most of the screens to “Up.” This weekend, DWA’s animated comedy played in 566 theaters—down from 1,434 last week—and added an estimated $315,000 for a $194.4 million total domestic gross.
Next, 3D stakeholders will get a glimpse of what the still limited number of digital 3D screens might mean to box office totals as a string of 3D titles prepare to open.
“Monsters” had the majority of 3D theaters for a couple of months and demonstrated that it had legs. “Up”—while it had more screens at the start—faces a more crowded upcoming 3D release schedule.
“Call of the Wild 3D” is scheduled for a June 12 opening, but Fox’s anticipated 3D release of “Ice Age: Dawn of the Dinosaurs,” is one month away with a July 1 opening date. That still leaves four more weekends for “Up” to have the majority of 3D screens, but it is a far shorter window than “Monsters” enjoyed.
“Ice Age” will then face a similar situation, as the Disney/Jerry Bruckheimer 3D release “G-Force” debuts on July 24.
Also this weekend at the North American box office, estimates suggest that Fox’s “Night at the Museum: Battle of the Smithsonian” finished second with $25.5 million, ahead of new release “Drag Me to Hell ($16.6 million), Terminator Salvation ($16.1 million), and “Star Trek” ($12.8 million).
“Star Trek” crossed the $200 million mark with an estimated $209.5 total domestic gross.

Daily Cinema Roundup-Thursday 27 May

shrek–With his contract recently extended until 2013 and “Monsters Vs. Aliens” one of the year’s top grossing films so far, DreamWorks Animation CEO Jeffrey Katzenberg has now revealed plans to release five feature films every two years, adding an additional film every other year to its existing two picture a year release schedule.
With today’s news, DWA’s release slate through 2012 now includes eight feature films, including five original films and three sequels based on the company’s existing franchises, Shrek, Madagascar and Kung Fu Panda. And as previously announced, all DWA features will be produced in 3D.
This commitment to 3D content should come as good news for stakeholders, but it could also mean added pressure on theater owners to install digital cinema and 3D capabilities, as well as on those working to advance 3D for the home market.

DWA’s schedule includes:
“How to Train Your Dragon,” based on the book by Cressida Cowell, will be released on March 26, 2010. It will star a cast that includes Jay Baruchel, Gerard Butler, America Ferrera, Jonah Hill and Christopher Mintz-Plasse.
“Shrek Forever After” will be released on May 21, 2010. It features the original cast, including Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas.
“Oobermind” (formerly “Master Mind”) will be released on November 5, 2010. It will star Robert Downey Jr. and Tina Fey.
“Kung Fu Panda: The Kaboom of Doom” will be released on June 3, 2011. Returning is a voice cast that includes Jack Black, Angelina Jolie, Dustin Hoffman, Jackie Chan, Seth Rogen, Lucy Liu and David Cross.
“The Guardians” (working title), based on the forthcoming books by William Joyce, will be released on November 4, 2011.
“Puss In Boots” (working title) will be released on March 30, 2012 and star Antonio Banderas as Puss In Boots and Salma Hayek as Kitty, Puss’ love interest.
–The next Madagascar sequel is due to be released on May 25, 2012. It will find the zoo animals continuing to get back to New York. This time the road takes them through Europe.
–On Nov. 2, 2012, DWA plans to release one of three original projects currently in pre-production at the studio.

–There is more on this news announcement in a Reuters article, reporting that Katzenberg spoke yesterday at the Cowen and Co. Technology and Media and Telecom Conference and predicted that he could get its production budgets down to $130 million (including 3D) for the 2011 films. (“Monsters Vs. Aliens” was estimated to cost $175 million.) The Reuters article also said that Katzenberg expects a positive shift it distribution costs, come 2012 when DWA’s distribution contract with Paramount expires.

–In related box office news, at press time DWA’s debut 3D title “Monsters Vs. Aliens” is just shy of an impressive $194 million in the domestic box office—the highest grossing digital 3D release to date. It had also been the biggest money maker of the year so far, but today it was just passed by the Starship Enterprise. “Star Trek” reached $194.8 million. “Monsters” will surrender the majority of 3D screens this weekend to Disney/Pixar’s “Up.”

images2Dolby announced new 3D installations this week: The Empire Leicester Square in London has become Europe’s first auditorium to use the new Dolby 3D Digital Cinema large screen system.
The company reported that the new Dolby 3D large screen solution combined with Barco’s digital cinema twin-projector allows exhibitors to project Dolby 3D onto standard, non-silver screens ranging from 12.5 to 21 metres, surpassing the previous size limit of 12 metres. The Empire Leicester Square, one of the UK’s oldest and largest cinema venues, offers a 20-metre screen.
In related news, Dolby reported that Sundance Kabuki Cinemas in San Francisco has installed Dolby 3D Digital Cinema in its 160-seat auditorium, in time for Disney/Pixar’s “Up” opening.

images-1–Universal Studios Home Entertainment will release director Henry Selick’s stop-motion animated feature “Coraline” on Blu-ray Hi-Def combo pack, 2-Disc Collector’s Edition DVD and single disc DVD on July 21.
All editions feature both the 2-D and 3-D versions of the film and four pairs of 3-D glasses, making “Coraline” the next 3D home release to watch. In theatres, digital 3D release “Coraline” made $75. 2 million in North America and $85.2 million worldwide.

Box Office Review-Sunday 24 May

Over the U.S. Memorial Day weekend, “Night at the Museum: Battle of the Smithsonian” debuted at the top of the domestic box office with an estimated $53.5 million, just ahead of another new release, “Terminator Salvation,” with an estimated $43 million.
With its Thursday opening day, the “Terminator” total is now at $56.4 million. The “Museum” opening including 160 Imax screens in North America.
monstersMeanwhile, the Starship Enterprise is chasing ‘Aliens.” The top grossing film of the year is Dreamworks Animation’s 3D “Monsters vs. Aliens,” which in its ninth week has now brought in $193 million in the domestic market. “Star Trek” is in the number two position with $183.6 million.
On May 29, most of the digital 3D screens will be turned over to Disney/Pixar’s “Up.”