In what should be a non-story (or at least a Finally) we are forced to lead with the ‘news’ that UK cinemas have followed the lead of Alamo Drafthouse and requested its patrons not to wear Google Glass to film screenings. The Independent made a big deal out of it, with other media outlets and trades following:
Phil Clapp, chief executive of the Cinema Exhibitors’ Association, said:
“Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not.”
The Vue cinema chain said it would ask guests to remove the eyewear “as soon as the lights dim”.
Although Google Glass lights up when it is capturing images, one early adopter has already been asked to remove his headset at a Leicester Square cinema as staff could not monitor whether it was recording. LINK
The move is perfectly sensible and it ought not be such a big deal. Just wait until Facebook starts measuring your mood while you wear Oculus Rift! It is important to remember that neither the CEA, Vue nor Alamo Drafthouse are technology luddites, but that this is an issue of film protection AND courtesy to fellow patrons. This last point gets overlooked too often and CEA are right to highlight this in their press statement.
As a courtesy to your fellow audience members, and to prevent film theft, we ask that customers do not enter any cinema auditorium using any ‘wearable technology’ capable of recording images. Any customer found wearing such technology will be asked to remove it and may be asked to leave the cinema.
It is worth noting that while wearable technology is a comparatively new phenomenon in the UK, in the US – where its use is already more widespread – not only cinemas but also casinos and many bars and restaurants have looked to limit or ban its use.
USA: “Transformers: Age of Extinction” may have been making waves with its big opening weekend in both North America and China, but it is not enough to pull up the summer 2014 box office as it stands at the halfway mark. More worryingly, there are no more outsize hits expected that could reverse the trend significantly. Time for more Chinese co-productions!
But the summer box office is now at roughly $2 billion, nearly 13 percent behind the $2.3 billion of last year at this point. It’s a safe bet that it isn’t going to match last year, and that’s going to make it difficult for 2014 to match last year’s record-breaking $10.9 billion domestic haul. The overall box office, which was up 9 percent at the end of April, has now fallen just behind 2013.
It’s not that there haven’t been hits this summer. “X-Men: Days of Future Past,” “The Amazing Spider-Man 2” and “Maleficent” have all topped $200 million, and “Godzilla” will get there. But there’s been nothing to compare with “Iron Man 3,” which had taken in more than double that by this time last year. It hurt when Universal pushed “Fast & Furious 7” to next year in the wake of Paul Walker’s death, and there hasn’t been a breakout animated movie this year, either. LINK
And now some rival studios are even briefing against “Transformers: Age of Extinction”, saying that Paramount is being less than completely truthful about the USD $100 million opening weekend. LINK