While Secret Cinema has been getting lots of publicity, it is only now that there is recognition for Experience Cinema, which hosted 280 sold-out Rooftop Film Club events in London this summer, as well as 70 drive-in screenings and now also the Underground Film Club under the railway arches of Waterloo Station in London.
Their company, Experience Cinema, has catered to more than 60,000 film-lovers in the capital this year, and now they are looking wider, to the rest of the UK and America.
“Cinema experiences have become a popular night out,” says Cottle, who used to be a circus juggler and clown, before moving into public relations a decade ago and launching his own business.
“We’ve brought community back to cinema. We have themed nights, cocktails and the right atmosphere for the film we’re showing. People come in big groups. It’s like going to a West End show, but a fifth of the price.” LINK
And here is how the venture inspired one person, who took the concept back to Calgary in Canada.
Fresh off its IPO, ticketing software major Vista is rightly proud of having completed its roll-out with Regal Cinemas in the USA.
The company said Regal Entertainment’s 574 theatres across 42 US states represent 20 percent of the North American market.
Vista and Regal reached agreement on installing Vista’s software in February 2012.
Vista chief executive Murray Holdaway said the contract with Regal was worth multiple millions of dollars in revenue each year and there was potential to expand beyond Vista’s core software. LINK